The current state of food security in Kazakhstan is considered. The authors note that thanks to the country's agricultural policy in recent years, it has been possible to achieve positive results in specific food sub-complexes, increase the level of food supply for the population of the Republic of Kazakhstan, stabilize grain export volumes at the level of 6-8 mln. tons, and increase production of main agricultural products from 1.3 to 2.7 times (compared with 2001) and livestock population by 1.5-2 times. These changes contributed to the sustainable dynamic development of AIC of the republic. The article reflects the state of food market, the directions of import supplies of agricultural raw materials and food to Kazakhstan. The share of imports by major types of consumed products is shown. The reasons restraining the growth of agricultural production in the country are identified. It is noted that further improvement of the situation in the industry will be largely determined by the elimination of small commodity goods, small-scale land plots and the creation of large and medium-sized agricultural enterprises on their basis. To successfully solve the food problem, the authors focus on the development of agricultural processing in Kazakhstan. The current situation of the material and technical base of agriculture is analyzed, the level of which has significantly decreased compared to 1991. Currently, depreciation of agricultural machinery reaches 70%. Measures to improve the situation are proposed. The need for effective development of pasture animal husbandry based on the development of unused significant areas and pasture lands is noted. A number of other measures have been proposed to ensure food independence of the country, in particular, improvement of scientific support of the industry, increased funding of scientific programs in agricultural sector.

The innovative processes in agricultural sector are investigated. The features of technology transfer in agricultural sector of economy are revealed. The development indicators of a high-tech system are considered. The classification of innovation types is given. A model of the economic mechanism for the use of innovation in agricultural sector has been developed. The ways of increasing the use of innovations in agricultural production of Kazakhstan are proposed. Methodological approaches to assessing factors that allow taking into account diverse scenarios of impact on innovation policy of economic entity are highlighted. The place and role of innovation in the entrepreneurial activity of agricultural entities are shown. Scientific approaches have been developed to determine the direction of their investment in order to achieve optimal functioning parameters. Innovation and investment projects for the development of agricultural enterprises and priorities for the development of breakthrough technologies in agricultural sector are justified. The basic and improving innovations in domestic AIC are presented, which improve the competitive position of commodity producers on domestic and foreign food markets. The specificity of the modern infrastructure of agro-industrial complex based on the application of innovations and factors affecting innovative activity in agricultural sector is determined. An important place in the article is given to the role of public-private partnerships aimed at the growth of innovative initiatives in agricultural production. A model for organizing the management of innovative activities in agricultural sector of the country is proposed, which allows creating conditions for stimulating the practice of introduction of innovations in the leading agricultural sectors of the republic.

The basic approaches to understanding of "innovation" in relation to agriculture are considered. The relevance of the process of their attraction to agricultural industry is shown, the assessment of the potential for implementation in the subject and scope in AIC of Kazakhstan is presented. The dynamics of production indicators of the main types of crop and livestock production in the republic in 2018 is presented. The influence of changes in the structure of sown areas on the yield of grain crops in the country for 2017-2018 is analyzed using the index method. The state of innovative development of agricultural sector of the Republic of Kazakhstan is reflected. The factors affecting the intensity of the use of the latest technologies in agriculture are identified. The most important trends in the development of modern agro-industrial complex based on world scientific achievements in the field of nanobiotechnologies and production robotics are considered. The main trends in the use of “smart” high-tech systems are highlighted. The directions of increasing innovative activity in agricultural sector of Kazakhstan are proposed. The prospects for the development of organic agriculture in Kazakhstan are shown. The tasks and directions of digitalization in agricultural sector are identified. The author notes that the main goal of scientific support for innovation in agricultural sector is the use of resource-saving, environmentally friendly and cost-effective technologies to increase the genetic potential of crops and animals; improvement of selection methods; the use of multifunctional energy-intensive equipment and information and communication systems.

The aspects of using innovative technologies in the field of agriculture of the Republic of Kazakhstan have been studied. The importance of digitalization in agro-industrial sectors is justified. Tasks of introduction of technological innovations in domestic agricultural sector were identified: improving regulatory support, effective technical support, growth in innovation activity, a sufficient degree of financial support, implementation of environmental legislation, conservation of natural resources, increasing the scale of situational analysis, training and upgrading of personnel on issues digital economy and smart technologies in agricultural sector. The experience of countries where advanced agricultural technologies are applied is studied. The potential of accumulated information on digital technologies, as well as factors and conditions for their implementation in Kazakhstan, is considered. The pace and plans of introduction of SMART farms in the republic are analyzed, specific regional examples are presented. The spheres of application of numbering methods in agricultural production are shown. It was revealed that digitalization is not only the use of information content across the entire spectrum of agricultural activity, but also the need to create a comprehensive electronic automated system in each region of the country, its integration with other information databases. The authors note that nanotechnology in agriculture will facilitate the simplification of relations between agricultural producers and the State (facilitating workflow, soft loans), improving the situation in supervision and certification of agricultural products, environmental control, increasing productivity in digital agricultural enterprises, and developing educational sphere.

Kazakhstan's participation in the Eurasian Economic Union and the World Trade Organization creates opportunities and at the same time places high demands on the competitiveness of agricultural raw materials and food products - on domestic and foreign markets. It is shown that in this regard, innovation plays an important role. Their use in agricultural sector of the economy is of great importance and competitive advantages of domestic products depend on the pace of innovative development, which is especially important in the conditions of the world market and fulfillment of the tasks of the State Program for the Development of Agro-Industrial Complex of the Republic of Kazakhstan for 2017-2021. The inclusion of the country in the global economic system involves the creation of agro-industrial production with high competitive positions that correspond to the technical and technological parameters of economically developed countries. It is noted that innovative activity should contribute to obtaining additional profit, implementing expanded reproduction at a qualitatively new level, minimizing the payback period of costs in order to achieve technical and technological production parameters corresponding to the world level in a short period of time. The authors state that in order to reduce costs, increase productivity and optimize work processes, one of the decisive factors in the development of agriculture is the introduction of digitalization in livestock industry. Currently, the livestock population is mainly concentrated in private households, which poses certain risks of veterinary safety.

At the present stage of development of scientific and technological progress, the role of small business in agricultural sector has increased significantly. Small and medium-sized high- tech farms purchase modern equipment that allows them to produce products at a high technical level at relatively low costs. The intensification of small entrepreneurship in the field of innovation has largely contributed to the emergence of a new form of investment financing for this type of enterprise - risk capital for innovative firms with a high degree of risk. In terms of costs, the scientific sphere in economically developed countries is significantly ahead of production. The interaction of public and private enterprises in agro-industrial production is one of the important features of the innovation mechanism. Expressing the interests of the largest manufacturers, privately owned companies provide feedback by providing government agencies with information on the effectiveness of measures for business and entrepreneurs, the State economic policy. These areas of activity also played an important role in shaping the modern model of public administration of scientific and technical development of the country: supporting research infrastructures, “knowledge regions”, small and medium enterprises, “science in society”, and “horizontal” events for the development of international cooperation. Most of these programs focus on innovation development and involve direct budget funding.

The purpose of this study is to substantiate the importance of applying the mechanism of public-private partnership in the development of non-agricultural sectors of the rural economy. It is determined that for the efficient use of the resource potential of the countryside, the development of the tourism industry is a promising direction for the diversification of economic activity. The experience of developed countries in the planning and implementation of public-private partnership projects in the field of tourism is analyzed, which shows that a combination of this tool and other measures of state support ensure the dynamic formation of a tourism cluster. The importance and necessity of state support for the development of domestic tourism, which contribute to the multiplicative growth of the economy of rural areas, is considered. Constraints for the development of the tourism industry are reflected: the industry is not legislatively identified as a separate area of state support, inaccessibility of preferential lending to small and medium-sized businesses, investment preferences due to high threshold requirements, as well as an insufficient level of territorial marketing. Identified systemic problems in ensuring the quality and competitiveness of the domestic tourism product. The basic factors that contribute to both the active formation and further dynamic development of the tourism industry, and the efficient and effective implementation of public-private partnership projects in this sector of the economy are determined. Based on the study and based on the provisions of the project approach, measures are proposed to establish specific planning procedures for certain types of public-private partnership projects in the tourism industry.

Significant results have been achieved in the country's agro-industrial complex. There is a steady increase in production, animal productivity, labor productivity are increasing, fixed assets are being updated, the industry’s infrastructure is developing, self-sufficiency in basic food products has been achieved, export of cereals, oilseeds, and fishery products has increased. The authors note that in order to solve the problems of agricultural sector, the State has taken measures aimed at increasing the volume of gross output competitive on domestic and foreign markets, and the creation of new agricultural facilities. The problems of agro-industrial complex of the republic are identified, the solution of which will contribute to the successful development of agricultural production. This is, first of all, the low rate of structural and technological moderni- zation of the industry, unsatisfactory level of market infrastructure, small commodity production in agriculture, the financial instability of the industry, insufficient investment inflows to build its potential, and the shortage of qualified personnel. The authors note that consideration of these aspects at the regional level is important. The article discusses the current state of agro-industrial complex of Kazakhstan. Particular attention is paid to the development of agricultural sector of East Kazakhstan region, its livestock production, depending on the climatic conditions and economic activities: dairy and beef cattle breeding, fine-wool and rough-wool sheep breeding, pig breeding, horse breeding, poultry farming. The important role of adopting programs providing for measures of financial support for agricultural units is revealed. It is concluded that in the East Kazakhstan region there is a significant potential for agricultural production development.

Achieving sustainable growth in agricultural sector, increasing its competitiveness and investment attractiveness on the basis of introducing innovations into production is shown. The authors justify the need to increase the efficiency of use of land, production assets, material, financial and labor resources, develop a system of measures to strengthen economic accounting, reduce costs, increase the profitability of agricultural production and improve the financial and economic status of farms with comprehensive, objective, timely information. The main source of materials on economic activity of agricultural enterprises is the information contained in accounting, one of the most important functions of enterprise management, since planning, forecasting, and analysis of economic activity are carried out on the basis of its data. Accounting at agricultural enterprises is characterized by a number of features that reflect the specifics of the industry. This is caused by a natural factor: the production process is associated with land and living organisms, as well as social component, since various organizational and legal forms of management are possible in agriculture. The features of accounting in agricultural production structures are analyzed. Proposals to improve the efficiency of enterprises in agricultural sector have been developed. The necessity of investing in agriculture, automation of accounting is justified. The results of the article can be used in organizing the reporting of agricultural formations, assisting in the development of measures for the effective functioning of the accounting system at the enterprise.

Public support measures in the veterinary system of Kazakhstan play an important role in ensuring animal health in the country, which affect domestic and international trade, the movement of animal products. Currently, the economy of the republic is aimed at expanding the export potential in the livestock sector, therefore, public support in veterinary medicine deserves special attention. The purpose of this study is to analyze the dynamics of veterinary measures funded by the State, as well as to study the relationship between measures of State assistance to the veterinary sphere and the dynamics of animal diseases in Kazakhstan. The results of the study revealed that public support measures for the public veterinary system are growing along with the number of outbreaks of livestock diseases, in particular, the most common chronic disease - animal brucellosis. Registration of the site of this disease increases annually along with an increase in the cost of laboratory tests for the diagnosis of this disease. This situation indicates a low efficiency of the implemented veterinary measures, which do not have a positive effect on the health status of livestock and veterinary safety in the country. Based on this, it is necessary that the government should take operational measures aimed at reducing the number of outbreaks, improving the state of animal health and strengthening veterinary safety in the republic. According to the results of the study, a number of recommendations were developed that take into account new approaches to measures of veterinary protection for preventive purposes.

The study was carried out on specialization of agribusinesses in the Zhambyl region, according to the results of which the distribution of crops and livestock population is justified, taking into account the territorial and sectoral characteristics of the region and natural zones. A comprehensive analysis of the natural and climatic conditions in the region affecting the implementation of technological processes, methods of combating pests and diseases, the use of tractors and other agricultural equipment, the size of investments per unit of production is presented. Agro-industrial production should be located in climatic zones, where its continuous growth will be achieved, and the cost of socially needed labor for obtaining raw materials and transportation should be minimal. For this purpose, labor costs and material and monetary funds per production unit, in dynamics over a number of years, in natural zones of the region have been analyzed. The main criterion for the rational distribution of agricultural production is the maximum saving of labor costs. It was determined that the location of agricultural sectors should be maximally close to processing enterprises to sources of raw materials, and agricultural - to places of consumption of products. Ways to reduce labor costs and material resources for food delivery and reduce losses in the process of its transportation are determined. It is concluded that it is necessary to place cultivated crops and livestock in favorable natural territorial complexes where there are appropriate economic conditions.

The main problems of accessibility of financing for agricultural enterprises are considered. The volumes of lending to agro-industrial complex by second-tier banks, as well as public development institutions, in particular, KazAgro holding, are analyzed. The reasons for the reluctance of commercial financial institutions to invest in agricultural sector, which determine the amount of financing and the degree of its availability, are identified. To clarify the situation on the possibility of obtaining loans in 2019, a sociological survey of agricultural producers was conducted. Currently, both large and small agricultural producers note low economic, physical security and quality of bank loan products. In order to solve these problems in lending market, the need for improving the existing methodological approaches to assessing the creditworthiness of a borrowing enterprise by automating financing processes using scoring models based on technological maps of agricultural production has been justified. The authors note that in order to make the best decision on the implementation of this measure, a review of foreign and domestic studies proving a direct proportional effect of the proposed lending method on the access of agribusiness to sources of income is provided. Also, according to the results of the analysis, it was revealed that the strengths of introducing an online supply of loan resources are to reduce the risks of financial institutions that make it possible to reduce the cost of loans, mitigate risks by eliminating the human factor, and speeding up the prioritization, which is a guarantee of the accessibility of agricultural organizations to financial services.

Features of the development of poultry production in Kazakhstan, the main problems that hinder the production of poultry products are considered. Performance indicators of poultry farms in production of poultry meat and eggs, the cost and sales price of 1 kg of poultry meat, 1 thousand eggs are presented. It was revealed that poultry industry of the republic is characterized by a high share of industrial processing, the presence of a feed base, and a quick return on investment due to high genetic indicators of growth and feed conversion. The production of poultry products is linked to the global trend of increasing meat consumption, the possibility of intensive growth of domestic production and exports. The authors state that the problems in the development of the poultry sector are the high cost of imported raw materials and materials, which affects the production cost (meat and egg), the low share of domestic meat, the underdeveloped logistics system for export, the seasonal nature of production of food eggs, and the increased imports. An effective mechanism of public administration and, above all, budget support in production and sale of poultry products of the subcomplex (subsidies, taxation, insurance, investment) has not been worked out. For the long-term development of poultry farming, it is necessary to develop a set of organizational, economic and technological measures that can increase productivity and payback, provide the population with meat and eggs, taking into account the scientifically based high-quality diet and long-term productive use of poultry, the ability to produce high-quality prod- ucts and nutritional value.

The necessity of determining the optimal forms and evaluating the effectiveness of a systematic project approach to the development of agricultural sector of Kazakhstan is justified. The current state of agro-industrial production of the republic as one of the most important sectors of economy, shaping the food and economic security of the country, the labor potential of rural areas is considered. The main problems and prospects of the development of domestic agri-cultural complex are investigated. A SWOT analysis of agricultural sector of the republic is presented, allowing to evaluate its strengths and weaknesses, as well as opportunities and threats for further development. The most important program documents are analyzed. The necessity of developing a project approach to solving the problems facing by domestic agricultural enterprises is substantiated. The special significance of the formation of public thinking of a new type, emphasizing the transition from simple administration to organizational and economic management methods based on using the achievements of modern project management, is emphasized. The most important issues were studied, the optimal solution of which will create the conditions for the successful application of project management tools in agricultural sector. It has been determined that the foundation of the apparatus for effective management of industry projects should be methods of scheduling and in-line production adapted to specific conditions using cyclograms, matrix and network modeling. The special expediency of using the logistic approach and the corresponding computer programs, computer simulation of complex projects that optimize the project management process in the agricultural production sectors is noted.

The indicators used in the analysis of production and financial activities of agricultural enterprises of Kazakhstan: land use, transport, as well as companies involved in the sale, due to the specifics of these industries. It is shown that the content analysis of the economic activity of agricultural enterprises, the use of land resources, motor transport, trading companies does not differ from the economic analysis in other companies, however, there are some features related to the nature of labor and relationships. The main indicators characterizing the level of specialization are analyzed: its coefficient, structure of marketable products, as well as additional data: structure of cultivated areas, gross production, livestock, labor costs. An assessment of the efficiency of land use was done: production costs, production of fodder units per 100 ha of agricultural products, profitability of farmland and individual indicators per 100 ha of agricultural products: yield, output per 1 ha of a specific product, etc. The parameters used in the analysis of the results of activity of transport companies are determined: traffic turnover, number of wagons, average volume of farm hours. It is noted that in the process of analysis, the dynamics of the indicators presented were studied, the plan was implemented according to their level, an inter-farm comparative survey was conducted.

The issues of development of aquaculture in Kazakhstan are considered. The study showed that in the republic, to clarify the zonal division of pond fish farms, it is necessary to identify the natural and climatic factors in a particular pond fish farming zone, the duration of the growing season, the prevailing type of soil, and the level of biological productivity of water ponds that serve as a source of water supply to farms. Current situation shows that the country has every opportunity to receive social, economic and environmental benefits from the development of aquaculture. At the same time, the organization and development of its enterprises is constrained by the presence of a number of problems that are identical in composition and content to both fisheries and the economy as a whole. The development of aquaculture in the Republic of Kazakhstan is carried out in four directions: pasture, pond, industrial and recreational and territorial- climatic principles. To clarify the zonal division of pond fish farms in Kazakhstan, climatic factors in a specific zone of pond fish were taken into account. An analysis of the fishing industry in the republic is given, which allows to draw the following conclusion: the need to redistribute the priorities of the development of fishing industry from the traditional cultivation of valuable fish species to caviar in favor of production of marketable fish on fillet.

Important crops used as feed grains - oats, corn, wheat, millet, barley, fodder beans, soybeans, and cereals - are irreplaceable sources of nutrients for livestock. The country's stable grain supply and export development are directly related to the increase in production and the improvement of its use for feed purposes, since the consumption of grain fodder traditionally makes up more than half of the domestic grain consumption. The authors state that grain for fodder as the basis for production of livestock products and animal feed forms interindustry proportions in agricultural production, determines the development of the entire grain market and has high socio-economic importance. The main criteria for determining the efficiency of grain use for feed purposes are shown. It is noted that as a result of the irrationally formed structure of grain crops, 1.5 times more concentrated feed is spent on livestock production in comparison with the standards. The article analyzes the feed grain market. It is concluded that measures are needed to improve the state of grain production. It requires the development and implementation of scientific approaches, the optimization of production of feed crops in accordance with the needs of livestock industries. The prospects for the growth of the grain fodder market have been justified, making up its capacity, determined not only by the state of the grain industry and feed production, but also by an objective forecast of the development of agro-industrial complex as a whole.

The directions of development of meat processing enterprises on the basis of increasing their competitiveness are considered. The problem of their lagging in technical equipment with modern equipment and innovative technologies is noted, which leads to the filling of the domestic meat market for meat products with imported raw materials and products of its processing. It is shown that the factor of increasing the efficiency of the meat processing system is the level of development of the areas of procurement and marketing of products, which is currently characterized by the lack of economic interaction in intersectoral relations between producers, processors of agricultural raw materials and procurement structures. The mechanism of meat cluster development in Akmola region with the functioning and loading of feedlots to the declared capacities is analyzed. Public support of the participants in the form of subsidies for cattle feeding for the purchase of breeding bulls, their transfer on a rental basis to commodity farms, the provision of subsidies for the sale of bulls to feedlots is considered. It is noted that the implementation of the cluster approach in the meat processing industry will contribute to the creation of jobs, new meat processing plants and workshops, feedlots and procurement points; growth in exports of sausages of domestic production, which allows to obtain significant financial resources. The accelerated development of the republic's processing industry is a priority in saturating the food market and ensuring the country's food security.

Nutrition indicators of the country's population are the most important components of its quality of life, determining the health of the population. Among the risk factors that have priority, a significant place is given to rational nutrition, its structure. It is a healthy diet that contributes to the prevention of diseases, increase efficiency and creates the conditions for adequate adaptation to the environment. The relevance of the identified problem is confirmed by its global nature, the attention of international organizations. The article reveals the concept of "nutrition, food consumption, its types: full, not full, sufficient". Criteria that determine the nature of food supply in Kazakhstan are considered: availability, accessibility, sufficiency. The analysis of consumption of basic food products in the country and regions by groups with incomes above and below the subsistence level was carried out, deviations in their consumption by urban and rural residents, differences in their use by decile groups, households with children under the age of eighteen were revealed. The energy value and structure of caloric intake are justified, the reasons, factors affecting the diet are considered and analyzed. The prices and purchasing capacity of food products per capita cash income are analyzed. The level of expenses for the purchase of food is shown, the data of its producers providing production of products are presented. Based on international experience, measures to improve the nutrition of the population of the republic.

The actual condition and use of agricultural land by land users and land ownership forms is considered. The analysis of the amount of land granted to private ownership until May 2016 (the introduction of a moratorium on certain norms of the Land Code of the Republic of Kazakhstan) is carried out. The author determined that the main fund of agricultural land is concentrated in temporary land use (lease). According to statistical data, it is revealed that more significant volumes of agricultural products are produced in private farms and households in comparison with large agricultural producers. The mechanism of subsidizing crop production is analyzed and the reasons for its low efficiency are indicated. It is shown that in order to effectively manage land resources, it is necessary to use geoinformation technologies, in particular, space monitoring of agriculture. This will determine the area of unused farmland used in agricultural production and find solutions to their rational use. To identify unused arable land, the normalized differential vegetation index (NDVI) was calculated, which serves as an indicator of the minimum coverage of arable land with vegetation. A map of the non-agricultural lands of Korgalzhyn district of Akmola region based on their remote sensing has been developed. It is recommended to provide free land preferably to the rural population and private farms for conducting commodity agricultural production on favorable terms.

The role of using digital technologies in the economy of agricultural sector of Kazakhstan is shown. A literature review based on a study of digitalization of agriculture and land cultivation is presented. It is proved that digital farming involves the promotion of new information systems. In particular, it was determined that agricultural engineering based on a digital instrument stimulates the optimization of production processes. An economic assessment of digital farms in Kazakhstan for 2018-2019 was carried out. The experience of implementing land use digitalization on the example of the activities of farms in the northern regions of Kazakhstan is analyzed. For example, in the North Kazakhstan, Akmola and Kostanai regions, electronic maps of agricultural fields have been introduced. Over the past three years, sowing and harvesting has been monitored online in the northern regions. The work focuses on equipping agricultural machinery with “GPS” monitoring systems via satellite navigation, this helps to quickly monitor crop ripening, irrigation level, plant disease, etc. Important attention is paid to the creation of an irrigated landfill on the example of agricultural activity of the Scientific and Production Center named after A.I. Barayev. This research center has achieved positive results in the implementation of the project "precision farming". The experience of spring wheat production using an integrated approach to managing soil productivity using computer and space nanotechnology, which contributes to high yields and resource savings, is shown. The main problems are identified and recommendations are proposed for stimulating the use of the digital farming system in agricultural sector of Kazakhstan.

The tendencies of formation and development of land market in Kazakhstan, its structural changes in terms of market relations are studied. The main stages of improving agricultural market are determined, taking into account the process of adapting the national economy to market management mechanisms, as well as during the period of industrial and innovative transformations in the country. The positive results and shortcomings in the legislative and regulatory documents on the problems of land use and the state of land market were identified and analyzed. Based on the use of analytical material, the influence of various forms of organization of production in agricultural sector of economy on agricultural land structure and, accordingly, on the development of agricultural land market is shown. The analysis of structural changes in the use of agricultural land in private ownership, by category, target use, as well as the nature of land use. Based on actual data, indicators of land plots and their total area by ownership are analyzed. The influence of the State Regional Development Program for 2020-2025 and the “Auyl-el Besigi” project on the rational use of land resources and cluster formation has been determined, within which the state of rural settlements has been studied in terms of their influence on improving land relations and the efficient operation of agricultural land. Recommendations on further regulation of agricultural land market, the necessary land reforms, and the balance of socio-economic interests of various forms of land management have been developed.

The purpose of the study is to identify the features of the spatial development of the suburban rural territories of Pavlodar, Pavlodar region and the factors affecting them. Villages, settlements, due to their proximity to urban areas, have many spatial differences that distinguish them from other rural areas and suburbs. The article summarizes the methodological and empirical approaches used by foreign authors to study rural settlements located in the zone of cities that are regional centers, the logic of socio-economic transformations in them, the mechanism of formation of interconnections in urbanized regions, consisting of several administrative-territorial entities, the definition of economically justified boundaries of the agglomeration, the assignment of certain territories to its suburban belt. The necessity of studying rural administrative units as its integral part is substantiated. The analysis includes a review of sources devoted to empirical experience of improving the quality of life of the rural population located in the urban zone, as well as factors affecting real estate prices, the labor market, and the development of manufacturing. Based on the analysis of suburban rural territories of Pavlodar, factors that influence territorial development through demand and volumes of housing construction were determined: the level of social infrastructure and cultural services, the state of engineering and transport infrastructure, public transport, landscaping, the environment, and the degree of transport accessibility of the settlement or newly developed region.

The current state of youth unemployment in rural areas is shown. Currently, in many villages, inadequate youth employment, lack of employment opportunities and career choices for young professionals are considered as one of the important problems of the countryside that needs to be addressed as soon as possible. As a result of the study, it was found that the following factors can be attributed to the main factors of unemployment among young personnel: static feature of staff potential, increasing expectations in obtaining an education, contract deadlines, seasonal work in agriculture, family influence, lack of jobs, lack of appropriate skills and competencies, often the absence or low level of training of personnel, the unattractiveness of activities in agricultural sector as a whole and in rural settlements for young people. It was revealed that at the current stage of economic development, it is young people who are more vulnerable in the labor market, especially rural youth, who often do not have the same advantage as urban ones, almost half of the workforce among people under the age of 30 is unemployed. Therefore, there is an outflow of young workers, a low level of their consolidation in the villages due to insufficient incomes and unsatisfactory social, cultural and living conditions. There is a lack of qualified personnel in agricultural production and management bodies of agro-industrial complex of the district level, owning innovative technologies for production of agricultural products, taking into account foreign experience.

A methodological approach to assessing the social potential of small cities in the North Kazakhstan region is presented. Various aspects of the study of this problem by domestic and foreign scientists are analyzed. Based on the analysis, the essence of the socio-economic category “potential of a small city” has been clarified and supplemented. Some statistical methods for determining the reserves of small settlements used in practical research and development are presented. Using statistical data for 2013-2018 characterizing the social capabilities of the regional centers of the North Kazakhstan region, an econometric correlation-regression model of their indicators is built. When developing a factorial scheme, the following five factors were determined that determine social potential: the total area of residential premises; the number of children in preschool educational institutions; number of students; volume of paid services; number of unemployed. The obtained multivariate correlation-regression model is acceptable for its use in applied economic research, since the notation in front of the coefficients corresponds to the real development of social processes in modern society. The elasticity coefficients have different signs, which characterizes the presence of direct and inverse relationships between endogenous and exogenous factor signs. Based on the calculation of elasticity coefficients, reserves of growth of social resources of rural agglomerations of the North Kazakhstan region were determined. Their implementation will ensure the sustainable development of the considered growth points, as well as improve the social status and quality of life of the population living in them.

The main directions and factors contributing to the development of rural areas as a priority area of socio-economic policy of the country are considered. The authors note that the lack of a differentiated approach to solving these issues often leads to the irrational distribution of productive forces and the underdevelopment of social infrastructure. The countryside as an object of study requires a comprehensive assessment, taking into account both the territorial aspect and the totality of social relations, including economic, social, cultural, demographic, environmental and other indicators. The problems restraining the growth of the rural population are shown. Based on marketing research, economic and social transformations in the rural areas of Zhalagash district of Kyzylorda region are analyzed. A survey of residents made it possible to conduct a SWOT analysis, one of the most common methods that assess the complex internal and external factors, as well as the state of the production and engineering infrastructure of the village Akkum. The level and quality of life in rural agglomerations are important indicators of a stable economy of the republic, the revitalization of its social and spiritual life. The use of production, demographic, labor, spatial and communication potential of rural areas meets the strategic interests of the socio-economic development of the regions. The authors believe that in connection with this, there is needed to develop mechanisms for regulating the activities of social and engineering facilities, accelerate their qualitative changes, and increase the level of accessibility of social services. The directions of increasing the volume of agricultural raw materials production, expanding entrepreneurial activity, improving social infrastructure, forms of management, develop the human resources of villages from qualified specialists, and increasing the quality of life of rural residents are presented. The ways of solving the problems of villages of Kyzylorda region, contributing to the improvement of the economic and social situation in rural areas in the future, are outlined.