Currently, there are many unresolved problems in agricultural sectors:  low level of production and processing of agricultural products, presence of significant number of small-scale farms, financial instability of agricultural entities, insufficient rates of improvement of market infrastructure, which hinders innovative renewal of agricultural sector, and digitalization processes.

The goal is to substantiate the strategy for technological modernization of the republic's AIC.

The methods are based on scientific research by domestic and foreign scientists, data from the Bureau of National Statistics, Agency for Strategic Planning and Reforming of the RK, scientific institutions, and information from official sources.

Results - issues of innovative transformation and use of digital platforms to achieve high efficiency of agro-industrial production and its structural transformations, overcoming challenges and risks that pose threat to the country's agro-industrial complex were studied. Methodological approaches to managing innovation processes are considered,  main reasons hindering the achievement of high results in the republic’s agriculture and building its potential are shown: low technical equipment, inefficient use of natural resources, in particular land and water, lack of the necessary system for storage, transportation and sale of  products,  unattractiveness of this area for investment.

Conclusions - analysis of world practice shows that in the context of transition to innovative path of development of agricultural sector, regulatory role of the state, designed to ensure technological progress, increases and becomes a key factor responsible for developing a strategy for creating mechanisms for its implementation and financial support, and formation of a new type of economy. The systematic nature of implementation of innovative projects in agribusiness will help increase the number of jobs and specialists with new competencies.

The goal is to identify the possibilities of applying the SDG (Sustainable Development Goals) system for agro-industrial complex based on the analysis of its current state and adaptation to the concept of socio-economic and environmental sustainability (ESG).

The methods - general scientific: comparative, statistical analysis, as well as logical and generalization, which were used as theoretical and methodological basis based on the fundamental principles of the ESG-concept, presented in the works of various foreign economic schools.

Results - main problems of AIC are identified and systematized according to the UN methodology. The authors note that the proposed grouping of SDG parameters, focused on agricultural sector of Kazakhstan and connections established between them, will make it possible to create an effective, efficient model for the growth of the country’s economy and its agro-industrial production.

Conclusions - the research conducted by the authors of the article shows that there is significant resource for achieving the effectiveness of the Sustainable Development Goals based on the implementation of integrated approach that ensures unity and balance of social, economic and environmental goals and their integration into corporate strategies that set out the mission and objectives of the enterprise, as well as means and methods for their implementation. The importance and advantages of the ESG-concept for overcoming the environmental crisis, reducing the anthropogenic impact on the environment, creating conditions for improving the well-being of the rural population and the level of competitiveness of agricultural producers are justified. The implementation of ESG-standards plays important role in ensuring the sustainable development of the industry, helping to improve financial performance of enterprises, providing optimal conditions for attracting investors and strengthening reputation on domestic and international markets, preserving biological and natural diversity.

The goal is to develop effective tools for macroeconomic policy for the innovative development of AIC of the republic.

Methods – abstract-logical, economic-statistical, system approach, comparative analysis.

Results - the article shows the role of agro-industrial complex in achieving strategic goals: ensuring food security, increasing export potential, increasing the competitiveness of market entities on domestic and foreign markets. The evolution of agricultural industry in economically developed countries is considered: inter-sectoral cooperation, effectiveness of specialization, cooperation, production and economic ties during integration. The features of agro-industrial production and the key problems of its development are presented. The main factors constraining the strengthening of innovation and investment orientation of enterprises in the system of measures aimed to achieve full use of limited resources have been identified. Ways to form macroeconomic environment are proposed - necessary condition for stimulating entrepreneurial activity. The place and importance of total expenditures in solving the assigned tasks, the state budget deficit and methods of financing, methods of regulating banking, new monetary policy, tax and insurance systems and directions for their improvement, main components of  transformation of agricultural sector into national innovation system are outlined.

Conclusions - the strategic course towards innovative processes in agriculture is determined by global and domestic trends, the use of the latest resource-saving technologies and their rational use, contributes to stable increase in the level of domestic consumption, reduction in import volumes due to substitution of domestic food products. The article was written based on the research results on the project: AR19678876 “Effective system of macroeconomic instruments for state regulation of innovative development of AIC of the RK.” 

Purpose - methods of analyzing quantitative and qualitative indicators of the research results on entrepreneurial potential in rural areas, formation of methodological tools for integral assessment of the state of business activity in the regions of Kazakhstan are considered.     

 Methods - statistical, ranking, rating system - reveal the main factors affecting the business initiative of entrepreneurs, contribute to the determination of indices of entrepreneurial activity, which makes it possible to achieve specific objective decisions.

Results - it is shown that these regulatory materials comprehensively assess the state of small and medium-sized agribusiness in the republic and can be used in the development and adjustment of government programs, national projects, and further scientific research, taking into account trends in innovation and environmental friendliness of agro-industrial production.

Conclusions - development of entrepreneurship in agricultural sector determines economic and social situation, creates favorable conditions for production of competitive agricultural products and food. Small and medium-sized businesses are able to raise the status of social sustainability of the village and support diversification. Effective measures are needed to effectively manage business risks. The necessity of forming optimal parameters when monitoring business processes at enterprises is substantiated as a basis for solving such problem as identifying their potential resource capabilities and using them in the future. The purpose of this approach is to timely identify “critical points” and apply modern methods to improve the efficiency of small agricultural businesses. The proposed methodology is especially important in the field of strategic planning and forecasting, for the implementation of results-oriented management procedures, program-target budgeting when implementing large innovative projects in the regions.

In modern conditions of modernization of state agricultural policy, the role of agricultural law, subject of legal regulation, protection of the interests of the entities of agricultural sector, and ensuring food security of the republic is increasing.

The goal is to study the features of agricultural legal relations, identifying main problems associated with the application of legal liability. Analysis of the state, use of rules and norms of agricultural legislation and development of measures aimed to support, stimulate, and protect the rights of agricultural producers in Kazakhstan.

The methods are based on materials from domestic and foreign scientists, scientific publications, and changes in legislative regulations. A comparative analysis and assessment of legal relations in agro-industrial production were used.

Results - the state of affairs is considered and important issues of application of legal responsibility in the context of lawful actions and its features are identified. Various types of violations of legal obligations are analyzed: non-compliance with land use rules, sanitary and hygienic requirements, environmental standards - illegal use of pesticides, abuse of antibiotics in raising livestock, violation of environmental standards that can pollute water or damage the soil.

Conclusions - the authors propose a number of effective measures to improve legal behavior in agricultural entities: strengthening control by the state law enforcement agencies, creating more effective punishment mechanisms, increasing awareness of participants in agricultural legal relations, which will prevent unfair practices and will promote conservation of natural resources and environment. Agricultural law presupposes land, property, labor, financial, and management relations in agriculture. This contributes to organizational, production and economic activities of agricultural production entities in accordance with the goals of entrepreneurship in agricultural sector.

The article is devoted to the problems of financial support for agricultural sector of economy of Kazakhstan.

The goal is to study organizational and economic mechanism of financing agricultural industry in conditions of market transformation in order to develop recommendations for optimizing this system to improve access to financial sources for agricultural enterprises, develop financial instruments, and promote the expansion of market relations.

Methods – abstract-logical, graphic, comparative analysis, generalization.

Results - available financial resources for agro-industrial complex are analyzed: budgetary funds, investments, loans based on the use of various state financial assistance programs. The relevance of the study lies in the possibility of implementing individual proposals when developing rules for financing, lending, changing the criteria for subsidizing AIC, as well as the effective use of investment funds, loans and other financial resources. The need for additional attraction of internal and external investors has been identified.

Conclusions - the state has a regulatory impact on the investment process by ensuring rational pricing, increasing flexibility of lending, tax and depreciation policies, stimulating business activity by providing investors with benefits, and highlighting priority areas of investment. It is necessary to monitor current and future factors of external and internal environment at the state, regional levels and enterprises. There is a need in the near and medium term for effective measures to financially support production and processing of competitive products, increase the variety of produced goods and maintain high quality at all stages of their production. Financial decisions are the basis for effective investment projects.

Innovative and investment development of agro-industrial complex, based on  modernization of technical equipment,  introduction of digital technologies, and increase in investment flow, helps to increase labor productivity and create competitive products, which determined the relevance of the study.

The goal is theoretical and methodological substantiation and development of practical recommendations for stimulating innovation and investment activity in crop production sector of the republic based on the example of grain subcomplex.

Methods – study of statistical, economic information, systematic approach to identifying general trends and effects, graphical representation.

Results – lack of modern agricultural machinery, insufficient level of modernization of rural infrastructure and access to the market, low degree of renewal of fixed assets of enterprises, wear and tear of machinery and equipment, limited influx of investments due to seasonality and high risks for investors have become the main obstacle to sustainable growth of the main indicators of this sector of economy. The authors conducted correlation analysis of the dynamics of investment in crop production and gross production, which was confirmed by strong positive relationship.

Conclusions – by summarizing, the authors recommend  increase investment capital in the use of environmental and green technologies, implementing training and consulting programs for farmers on advanced technologies and innovations in crop production farms, leasing financing, and partnerships with research institutes for the exchange of knowledge and experience. Joint research and experiments should become the main tools of state regulation of innovation and investment activities in agriculture in order to ensure the country's food security. Investments and innovations should be considered as a single system, on the successful functioning of which the economic recovery and stabilization of agricultural production depend.

Relevance – the industry for  production of compound feed for farm animals is the main link in the structure of the AIC, located in the middle of all production and technological connections of the livestock products market. Over the past decade, quite high indicators have been achieved in feed production in the republic. The main components are the increase in  consumption of grain fodder by livestock industry, increase in production volume of the main components of feed preparation, and optimization of the procurement of raw materials.

The goal is to show the realities and prospects for increasing the potential of feed industry in Kazakhstan, the need for effective strategies based on intensification and innovative technology renewal.

Methods – comparative, statistical, system analysis, logical generalization.

Results - the authors state that enterprises that have become the main suppliers of raw materials for livestock sector have a number of economic difficulties that do not allow them to meet the growing needs of agroindustrial production and create reserves for large-scale export of combined feed and livestock products to the world market, in particular in countries of the Middle East. There is a significant dependence of feed production on cereals, since the key type of raw material source is 5 grade grain (coarse). Therefore, it is necessary to expand the area under these crops to obtain the required volumes of grain mixtures and feed. It is noted that one of the main promising areas of innovative activity remains the issue of reducing  cost of operating equipment and energy costs.

Conclusions - organization of highly efficient feed production segment in the country is necessary for proportional and balanced development of grain processing enterprises -  main components of grain and meat product subcomplexes and the links between them. It is necessary to increase the capacity of large production enterprises to provide feed products on industrial scale, and also to apply technologies based on the use of grass flour and molasses from grains, which contain a high proportion of elements with high energy value, which can significantly increase the efficiency of raising livestock and reduce  product costs. 

The goal is to analyze the current state of development of agro-industrial production in the context of  circular and climate economy of Kazakhstan with emphasis on identifying the elements of its key aspects in livestock farming and determining the influence of climatic factors on this economic system.

Methods – statistical analysis and graphical interpretation of data, comparative assessment of linear and circular economic models. Materials from scientific publications, regulations, as well as interviews with experts were used.

Results - recommendations for transition to sustainable circular economy structure in agricultural sector of Kazakhstan have been developed, aimed at increasing the efficiency of resource potential, reducing negative impact on environment and creating new opportunities for business and innovation in the country's agro-industrial complex. Measures have been proposed to improve the infrastructure for processing and disposal of agricultural waste and use of modern technologies in the industry.

Conclusions - implementation of the principles of circular economy helps to increase energy efficiency and reduce negative impact on biosphere and ecosystems, creating conditions for expanding the scope of innovative entrepreneurship - “green” business: new jobs, appropriate infrastructure, “green” logistics, etc. Principles of circular economy: circular supply (limited resources are replaced by completely renewable sources); extending the life cycle of products through modernization and reconstruction; recycling (restoration and recycling of product residues). Resourceefficient modification is an opportunity for innovation at all stages of new value formation, which gives not only good final results, but also leads to them with lower material, energy and environmental costs. 

The work focuses on the role of insurance to support sustainable agricultural production in economically developed countries, the importance of public-private partnerships in accordance with the potential of agro-industrial complex.

Purpose – mechanism of state regulation of insurance of agricultural risks is considered using the example of the world experience, taking into account the situation in Kazakhstan.

Methods – comparison and scientific generalization, review of literature sources on the topic. The study is divided into two stages: analysis of statistical sources on agricultural insurance at the international level from 2020 to 2023; study of domestic practice.

Results – advantages and disadvantages of various approaches to insurance of agricultural activities with state participation have been identified. Recommendations for improving the insurance system of agricultural crops and animals in the republic are substantiated, including precise definition of responsibilities and conditions of participation for insurance firms, increasing the level of subsidizing premiums, ensuring the availability of information for farmers and creating a legislative framework. The work also notes the need to adapt international experience to Kazakhstan’s national characteristics.

Conclusions - state support for compensation of damage caused by natural disasters, the implementation of the proposed measures will significantly increase the efficiency of agricultural insurance in the country, ensure protection of the interests of farms, stable development of agricultural sector and minimize risks for agricultural producers. The legal mechanism of insurance in agro-industrial complex requires improvement. As a basis for regulation, it is necessary to establish constructive dialogue between stakeholders. To assess the condition of agricultural crops, the use of space monitoring data is of great importance. Agricultural insurance is a potential growth segment and factor in food security in Kazakhstan.

The goal is to study the current situation and prospects for the development of livestock farming in the Abay region, identify  main problems and determine ways to solve them, aimed at stimulating and increasing the efficiency of the industry.

Methods – to prepare the article, various economic research methods were used: abstract-logical, monographic, synthesis and analysis, comparative and statistical, systematic approach.

Results -  analysis of the state of  livestock sector in this region in 2021-2023 was carried out based on comparison of indicators of the number of livestock of farm animals and poultry, production volumes, output per unit of livestock, use of resources, feed, pasture lands, and the size of attracted investments in fixed capital. The dynamics of the amount of processed livestock products is considered,  main limiting factors are identified, and the possibilities of small and medium-sized business entities for growing the potential of processing industry are shown.

Conclusions - main problematic issues of livestock farms in the region include: ineffective realization of potential due to insufficient access to innovative technologies, low level of developed infrastructure, risks of livestock diseases, lack of feed, lack of domestic large processing enterprises in the dairy industry, low utilization of their production capacities . An effective and efficient tool is proposed as measures to support small agricultural producers - government procurement of food products from small farmers in the region based on the division of large contracts into lots. This method is widely used in EU countries, which has allowed small-scale farmers to expand access to the national market, increase their incomes and contributed to the growth of employment in rural areas.

The current state of production of milk and its processed products in the regions of Kazakhstan has been studied.

The goal is to assess the situation on dairy market, identify problems hindering the development of the industry, and develop recommendations to increase its competitiveness.

Methods – monographic, logical, systemic and complex analysis, statistical data processing, constructive-functional approach. The works of domestic and foreign economists concerning the problems of dairy cattle breeding and milk processing structures were used as theoretical and methodological basis for scientific research.

Results - factors directly influencing the growth of dairy product volumes were analyzed, including their quality, profitability,  operation of logistics systems (supply chain, product transportation, transportation optimization), and marketing strategies. The method of economic and mathematical modeling was used to determine the strengths and weaknesses of enterprises, as well as the opportunities and threats of the external environment. Particular attention is paid to aspects of regulation of legislative framework, as well as adaptation to changing market conditions and consumer preferences. To increase  production of  own high-quality milk and reduce import dependence, the state actively supports and stimulates the creation of dairy farms, increases the volume of state subsidies for agricultural producers, and simplifies lending and micro lending system. It is important to ensure increase in profitability of dairy producers, reduce the influence of seasonality on price situation of dairy market, and develop infrastructure of social nutrition system.

Conclusions - it is necessary to introduce new technologies, digital transformation in livestock farming, increase in technical equipment, allowing to increase the size of gross product, level of self-sufficiency in domestic products and expand participation in foreign trade as the main form of international economic relations.

Milk plays an important role in human life as obligatory and necessary food product, containing the most valuable and easily digestible proteins, fats, carbohydrates, and minerals.

The goal is to show the current state of dairy industry in Kazakhstan, factors influencing its  development. The economic parameters of production of milk and dairy products, dynamics of production volumes, and the number of cattle by type of management have been studied.

The methods are based on the study of domestic and analytical reviews, scientific publications, and statistical information.

Results – there is a shortage of raw materials for processing enterprises, their low quality, and a large number of small producers. The authors state that homemade milk from private farms does not meet technological standards, which, in turn, is the reason for poorquality industrial processing of raw materials. Domestic producers satisfy the need only for liquid processed milk and cream (94.9%).

Conclusions – indicators that have restraining effect on development of dairy industry in the republic are considered, the need for technological reequipment, formation of cluster structures, and state support for Kazakh producers is pointed out. Compliance with raw milk quality standards is only possible when using the latest methods for obtaining and primary processing of raw milk. To achieve an effect, subsidies for technical equipment are required, especially for small-scale farms (milking and refrigeration machines, disinfectants, express control analyzers, etc.). Forecasts for consumption of dairy products assume the ability to determine in the future the volumes and structure of market demand for this type of product. The fundamental factors are the level of income, trends in changes in retail prices, degree of market saturation, national and historical traditions.

Goal - indicators of production and processing of cow's milk in the region are presented using the construction of multiple regression model and recommendations for the development of dairy market in Kazakhstan are given.

In the work methods of logic, statistical analysis, factorial, econometric modeling and systematization are used.

Results - it is noted that dairy industry is an integral part of agro-industrial complex. Literary sources containing information on achievements in  dairy industry of developed countries are analyzed;  current state of the world economy and its importance for ensuring food security are shown: inflation, anti-Russian sanctions, decline in consumer incomes. The productivity of cows, reasons for the decline and increase in milk production,  low share of dairy processing, and high depreciation of  agricultural machinery are considered. The need to conduct research on the volume of dairy products production is substantiated using the example of Almaty as a large milk-processing regional center. It has been determined that the influx of investment has a significant impact on productivity of the city's dairy enterprises. An econometric assessment of the factors that have the greatest impact on the process of processing raw materials and obtaining finished products was carried out.

Conclusions – scientific and practical results of generated regression model for assessing production processes and milk processing are presented. Socioeconomic criteria have been determined: the level of employee salaries, food inflation in dairy industry, increase in the number of dairy product complexes. Recommendations for modernization of dairies based on effective measures of state support, consolidation of small agricultural producers, and  introduction of innovative technologies have been developed. Resource conservation is important - mandatory requirement for equipment, technologies, production activities, and economic mechanisms. Accounting of resources, their availability and consumption, careful attitude to the use of energy, water, heat are mandatory components of the rational use of potential.

The goal is to analyze production indicators of sugar beets and sugar for 1990-2023, to recommend measures to increase volume of sugar industry products.

Methods - statistical, on the basis of which primary data on production of beet raw materials and sugar, its consumption per capita, export and import, and foreign trade turnover are collected.

Results - the authors note that development of beet-sugar subcomplex is accompanied by stable decrease in quantity of this product, resulting in reduction in acreage and decrease in yield. The deterioration of parameters is due to high cost and low profitability of crop produced, outdated technical base, the use of lowquality seeds, problems with irrigation, and insufficient capacity of sugar factories. The current situation has a direct impact on the demand for sugar, which is met through imports and raw sugar obtained from processing. State measures aimed to increase sugar from domestic raw materials, set out in the Comprehensive Plan for the Development of Sugar Industry in the Republic of Kazakhstan for 2022-2026, were considered, in the framework of which it is provided to ensure the enterprises with unused agricultural land suitable for cultivating sugar beets within a radius of 150 kilometers to ensure their own raw materials taking into account the requests of the processors.

Conclusions - the implementation of the set tasks will reduce sugar import dependence and saturate the domestic market with own products. At the same time, logistics issues, reducing cost of transporting finished products, and financing construction of railways need to be worked out.

Since Kazakhstan gained independence, transformation of land relations in agriculture has been inextricably linked with waves of privatization and introduction of market principles of management.

The goal is to study the impact of institutional changes on the process of reforming land resources in agricultural sector of the republic.

The methods are based on materials from domestic and foreign analytical reviews, scientific publications, regulations relating to the land issue, and program strategic documents. Quantitative and graphical methods were used to analyze the consequences of institutional reforms in agro-industrial complex in terms of property reorganization, land use, and contribution of agricultural production to the country's GDP.

Results - it is substantiated that the breakup of production, logistics and other necessary connections in the first years of Kazakhstan’s independence became a difficult test for agriculture and the loss of significant investments in the gross domestic product by this industry. Modern reality required building new market rules, regulated by the state within the framework of laws. The main stages of regulatory changes that influenced land legal relations in agricultural sector are given. The consequences of past reforms related to the land issue are presented, problems and challenges facing the development of agro-industrial complex of the republic are identified, and recommendations are offered to improve the current situation.

Conclusions - it should be understood that the quality of adopted regulations reflecting property rights, including land legislation, directly affects socio-economic and environmental situation, which shows the importance of the institutional system for the economic development of the country, formation of effective socio-economic structure of agricultural sector.

The goal is to show the advantages and opportunities of “green” business in agriculture. One of the main directions of implementation of the Action Plan for the implementation of the Concept of transition of the Republic of Kazakhstan to  “green” economy for 2021-2030 is to solve the problems of ensuring food security, increasing soil fertility, using innovative, resource-saving technologies, combating the destruction of biodiversity, etc.

Methods - the article analyzed statistical data series, studied the scientific works of domestic and foreign researchers.

Results - the main elements of organizing “green” activities in  agricultural sector are identified and factors contributing to the expansion of the scope of ecological farming, “green” technologies,  development of research projects, and creation of jobs for  development of sustainable agricultural production are considered as  condition for the supply of high-quality and healthy food products, maintaining a balance of renewable and non-renewable resources, minimizing harm to ecosystems. Promising directions for functioning of agribusiness during transformation to “green” economy are outlined.

Conclusions - regions need to develop  strategy that will improve the state of the environment and improve the level and quality of life of the population. The main principle of “green” entrepreneurship is expanding  zones of organic agricultural production and increasing  export of environmentally friendly products, stimulating the influx of investments, introducing certification, labeling and marketing strategies, cooperation with international organizations and research centers. For these purposes, effective and efficient public policy measures are required. Using  integrated approach based on  digital economy will reduce costs, increase investment attractiveness, reduce production costs and attract agricultural producers to agribusiness.

The relevance of research topic is confirmed by the presence of environmental problems of steppe land use and the need for its rationalization. The article examines the issues of ecological stability of agrolandscapes of the steppe zone in agricultural circulation and determines environmental and economic damage that occurs when their functioning is disrupted.

The goal is to assess the degree of anthropogenic influence when using agricultural landscapes based on the example of the Akmola region.

The content of research topic determined the choice of the following methods: historical, logical, statistical, system analysis, graphic modeling.

Results - taking into account factors that destabilize the landscape-ecological balance, ecological zoning was carried out in the region, the degree of stability of steppe agricultural landscapes under anthropogenic influence was determined, based on  mathematical model of erosion process,  intensity of washout was calculated, environmental and economic losses arising in connection with violation were indicated, self-regulation of landscapes, environmental protection (antierosion) measures have been developed. The amount of residual flushing after they are carried out characterizes the effectiveness of reducing the water flows.

Conclusions - field agrolandscapes of agricultural enterprises of the Akmola region, specializing in production of crop products, can be classified as anthropogenically disturbed with low degree of environmental stability, which is due to the significant plowing of their territory. One of the main factors of environmental destabilization in steppe agricultural entities is the spread of water erosion on slope arable land, environmental damage from which is confirmed by the loss of soil layer. The proposed measures to support landscape environmental stability can be applied when planning the use of land resources and developing on-farm land management projects

The goal - recommendations for improving the use of hay and pasture lands, taking into account shortage of feed and starvation of livestock in drought conditions resulting from pasture degradation.

Methods - analysis and generalization of the legislation of Kazakhstan in the field of agriculture and land reclamation,  Land Code based on data on the number of livestock in dynamics and  share of regions in the overall country indicator.

Results - issues of accessibility of pasture lands for grazing and food supply for animals in the Mangistau region were considered, facts of their death due to dystrophy caused by malnutrition were revealed. According to statistics, in 2022 there were 22.8 thousand heads of cattle, which is 4.2% less than in 2021, about 85.7 thousand heads of camels (increase by 6%), 120.5 thousand heads of horses (increase by 6.3%). Due to desertification and deterioration of pastures, the number of abandoned pastures is increasing.

Conclusions - Innovative approaches are needed to address sustainable land management challenges, implementing strategies such as rotational plot systems that promote restoration of rangelands, allowing vegetation to rest between grazing periods in mountainous and foothill areas, which in turn maintains soil fertility and contributes to conservation of biodiversity. It is also necessary to grow drought-resistant forage desert plants adapted to climate change, this increases the availability of forage crops, balances livestock diets and reduces the load on ecosystems. The article proposes plans to expand pasture areas and their use, and develop projects in the field of feed production.

The goal is to analyze literary sources interpreting the term “certification” and develop recommendations aimed at professional growth and career of graduates of agricultural universities.

Methods – comparisons, generalizations.

Results – the essence of the concept of “certification” is revealed. The role of this process for students of Kazakh universities is shown in view of development of agricultural economy in the republic, taking into account such principles as economic orientation, internationalization, transformation and autonomy in modern conditions, characterized by the formation of competitive environment focused on meeting the needs of labor market. The main requirements and trends related to organization of certification in this industry, set out in the relevant government documents (concepts, regulations, etc.), are presented. The example of M. Kozybaev North Kazakhstan University, in which Certification Training Center has been opened to train students in 1C software products, with further expansion of employment opportunities and promotion prospects for graduates of economic educational programs based on application of digital competencies in the field of accounting (accounting in agricultural enterprise). Mastering these disciplines will provide solid knowledge and allow students to successfully pass the qualifying exam and subsequently receive the “1C: PROFESSIONAL” certificate. Statistics on the work of the Center, the number of trained students who received certificates and jobs at enterprises in agricultural sector are presented. The authors note that certification is one of the most important areas of activity of any university, which helps a young specialist to be effective and successful in agricultural market for job vacancies.

Conclusions – gaining of knowledge on the basis of non-formal education will contribute to the effective implementation of the 3L concept in employment in various sectors of economy and provision of competitive personnel.

For rural labor market, it should be noted the specific nature of the demand and supply of labor,  imbalance between them,  low level of professional training,  lack of  high degree of readiness for innovation, and lack of labor resources. In this regard, we can consider an alternative form of social entrepreneurship that increases employment of the rural population.

The goal is to show the most important aspects of development of corporate social responsibility as the best option for improving the quality of life of the population in rural areas through access to education, healthcare and cultural leisure opportunities, disseminating the entrepreneurial skills of rural residents, increasing their self-esteem and self-sufficiency. Social entrepreneurs use local resources and create new markets for agricultural products, handicrafts, and tourism services.

Methods – statistical and economic, scientific analysis, comparison. The study is based on the analysis of information obtained from domestic and foreign scientific publications, statistical data from the Bureau of National Statistics of the Agency of the Republic of Kazakhstan for Strategic Planning and Reforms.

Results - the author presents indicators of demographic trends and the impact of the state of labor potential on employment in the country and in rural areas over the past 5 years, including the current state of employment and unemployment in rural areas and expanding the range of social and entrepreneurial activities based on entrepreneurial activity aimed at solving social problems. Social entrepreneurship is distinguished by the following main features: innovation, self-sufficiency and financial sustainability, entrepreneurial approach.

Conclusions - the author has given proposals that increase social and economic security, employment opportunities in rural regions, stimulating the investment initiative of business entities.

The goal is to assess the potential of voluntary agricultural insurance in Kazakhstan using the example of perennial crops, determine demand and market readiness, and identify difficulties faced by agricultural producers and insurance companies.

Methods - to solve the problems,  content analysis method was used, which is aimed at studying problems related to state support of  agro-industrial complex, data, statistical indicators were considered as information base, as well as  review of  literature on the topic, legislative acts and state policy in the field of agriculture and agricultural insurance, experience of economically developed countries were studied.

The results show the possibility of the presence of agricultural risks and uncertainties with focus  on  insurance of perennial crops, prospects and barriers that impede its development in conditions of sharply continental climate, scarcity of water resources and  unstable economy.

Conclusions - voluntary insurance protection is an effective tool for mitigating financial losses in agricultural production in Kazakhstan. The author notes the need to increase financial resources and strengthen consulting work focused on understanding the benefits of agricultural insurance by business entities; creating effective mechanisms for distributing insurance payments and developing affordable insurance products that take into account the needs of the farmers. The most flexible insurance conditions,  minimum list of documents for concluding an agreement, transparent methods for establishing the amount of insurance compensation and settling losses, increasing investment attractiveness, and using international experience taking into account the needs of Kazakhstani agricultural producers are required. The role of insurance services as one of the most common methods of reducing farmers' losses from natural and climatic changes, will increase.