Kazakhstan dietary meat market: economic aspects

The goal is to identify the features and prospects for production of dietary meat in Kazakhstan, to reveal the problems that constrain it.

Methods – statistical, sociological research, analytical.

Results – the development of poultry and rabbit breeding industries is shown. Additional opportunities for expanding the dietary meat market are analyzed: growing ostriches, quails, turkeys, etc. The paper assesses the export and import of poultry meat and by-products, the dynamics of poultry farming indicators over a number of years. A comparative analysis of the efficiency of breeding cattle and ostriches has been carried out. The reasons hindering the expansion of production of dietary meat are summarized: competitive advantages of producing countries in CIS and abroad; historically developed mentality of the population; low level of advertizing; lack of veterinary certification for ostrich and rabbit meat, bird flu; insignificant interest from investors.

Conclusions – there is a need for effective public support for the development of the industry on the basis of concessional lending to entrepreneurship, tax exemption for enterprises during the formation of this type of business, public assistance in the field of product certification; support for R&D by investor to empower the industry; its modernization, equipping with the latest equipment, improving technologies for obtaining environmentally friendly organic products. The production of dietary meat is economically profitable and has the potential for its comprehensive distribution on the territory of the Republic of Kazakhstan.

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