МАРКЕТИНГ В ПРЕДПРИНИМАТЕЛЬСКОЙ ДЕЯТЕЛЬНОСТИ НА ПРИМЕРЕ ФЕРМЕРСКИХ ХОЗЯЙСТВ

At present, the experience of marketing activities in farmers' business has general character for agricultural commodity producers, while at the same time the impossibility of farmers to influence the aggregate supply or price is revealed, which indicates a significant feature of farm marketing. The article reveals the problems of homogeneity of agricultural products produced by farmers, which restrict the available marketing techniques and the choice of marketing channels. The methods of implementation through the commodity exchange, government agencies, directly to the retail trade, independently or with the help of the services of trade intermediaries, are revealed. The specifics and features of the factors of time and place of sale of farm products, the choice of specific marketing decisions determined by the general strategy of the agricultural producer are analyzed. Best practices of the effective use of marketing methods and marketing tools by farmers are studied, the weakness of their market positions as sellers compared with the buyer’s position are revealed, which does not allow product manufacturers to use various methods to strengthen their position, aimed at improving the supply of material and technical funds, reducing costs in obtaining resources that meet the interests of rural producers. The approaches to the development of agricultural cooperatives, allowing to solve the problem of low levels of concentration of labor on labor market are generalized. The relationship between farmers - producers of agricultural products and residents of nearby settlements are revealed.

сельскохозяйственное производство, предпринимательство, маркетинг, рынок, реализация, товар, товарная биржа, розничная торговля, ресурсы, издержки, ауыл шаруашылығы өндірісі, кәсіпкерлік, маркетинг, нарық, сату, тауар, тауар биржасы, бөлшек сауда, ресурстар, шығындар, agricultural production, entrepreneurship, marketing, market, sales, product, commodity exchange, retail, resources, costs

1. Овчинников О.Г. Государственное регулирование аграрного сектора США.- М.: ООО "ДеЛи принт, 2012.- 379c.

2. Устойчивое развитие сельской местности: концепции и механизмы. Никоновские чтения.- М.: ЭРД, 2011. -516с.

3. Сельскохозяйственная политика. Технический доклад Всемирного банка.- М.: «Весь Мир», 2012.- 163с.

4. Ritson C., Harvey D.R. The Common Agricultural Policy, 2018.- 58p.

5. Gail L. Cramer, Clarence W. Jensen, Douglas D. Southgate. Agricultural Economics and Agribusiness, 2018.- 544 p.

6. Agricultural Policy Reform and the Rural Economy in OECD countries, OECD, 2018.- 300p.

7. См.Cloke P.J. "An index of rurality for England and Wales" - Regional Studies - 2016.- Vol. 11.- No.1.- 164p.

8. WCED, Our Common Future. Report of World Commission on Environment and Develop- ment.-Delhi: Oxford University Press, 2013.- 43p.

9. Vesterby, Marlow Major uses of land in the United States: USDA- ERS, 2015. - 67p.