One of the main directions of development of the country's economy is the domestic agro-industrial complex. Currently, agricultural industry faces many problems, including high depreciation of its fixed assets, lack of production resources and shortage of qualified personnel, since most of them are concentrated in households, which in turn reduces the level of economic activity and product quality.

The goal is to study economic mechanism of functioning of the marketing environment to improve the efficiency of functioning of enterprises in agricultural sector. The article discusses the features of marketing services in the field of agro-industrial production. The object of the study is the agriculture of the Akmola region of Kazakhstan.

Methods – statistical analysis using sectoral information from official statistics and publications in scientific literature, secondary information, commodity policy technologies.

Result – internal and external factors influencing the organization of marketing activities of the Akmola region in sectors of the AIC, trends in potential demand, sales volume, competitive advantages are analyzed, appropriate proposals are prepared.

Conclusions – at the regional level, information is provided on consumer preferences, strengths and weaknesses of competitors, forecasting changes in market conditions. The marketing approach is the process of creating a product, determining the price, marketing and promotion strategies. In modern conditions of the need to expand the capabilities of the agricultural economy on the background of lack of financial resources for agro-industrial production entities, in order to increase competitiveness, their own marketing programs should be developed and implemented. The most important, in the opinion of the authors, at the present time are the provision of information and consulting support to commodity producers, as well as attracting investment in agricultural sector.

The goal is to show the importance of innovative technologies that contribute to the development of agricultural sector of Kazakhstan.

Methods – objectivism, logical-methodological approach, phenomenalism.

Results – as the authors note, today it is obvious that creation of new and modernization of existing industries requires the use of the latest technology and equipment. On this basis, it is possible not only to ensure food security of the republic, but also to fully realize export potential of agricultural sector of economy. Large innovative projects are being intensively developed and implemented to increase the potential of agro-industrial complex. The main constraining factors for increasing innovative activity at present are as follows: the lack of sufficient volumes of production of domestic competitive agricultural products and products of their processing on the world market; low level of the effective demand from agribusiness; underdevelopment of the innovation-conducting infrastructure “from science to producer”; non–compliance of the material and technical base of Kazakhstani agro-industrial production with new economic and production requirements; high cost of innovation. The article discusses the Fitbit technology; various devices, platforms and remote sensing based on artificial intelligence; vertical farming.

Conclusions – the authors state that modernization of the country's AIC in the future is robotization. It is substantiated that the State should legally and economically motivate the introduction of autonomous robots. For example, the programs for the development of agriculture in the Republic of Kazakhstan can be based on robotization concepts through the use of techno logies such as the Verdant Robotics weeding device. Particular attention should be paid to the formation of regulatory and legal mechanisms that facilitate the flow of innovations into agricultural sector, as well as public support for them, organization of an effective system capable of concentrating investment resources in priority areas, and the creation of conditions for training of qualified personnel. This proves the relevance and timeliness of scientific developments in the proposed direction.

The goal is to reveal the need to adapt international experience to create a digital platform for the commodity distribution system of the EAEU and other countries. To show potential ways of development, methods and approaches used in the creation of similar platforms in other countries in order to further borrow best practices. Methods used: content analysis, economic and statistical, evaluation and comparison, analytical. Results: technologies and blocks of the Platform of the Commodity Distribution System of the EAEU, the Republic of Tajikistan and the Republic of Uzbekistan are proposed. The sectors and directions of digitalization of the economy of foreign countries, the benefits and risks of this process, which should be taken into account when developing e-agriculture of countries, are considered. The article discusses the directions, characteristics, areas of application and dissemination of digital technologies in agriculture in different countries, which make it possible to ensure an increase in added value. An analysis of the directions of digitalization of the agro-industrial complex in other countries confirms that foreign experience can be successfully used in the development of the Digital Platform for the agro-industrial complex of the EAEU countries, the Republic of Tajikistan (RT) and the Republic of Uzbekistan (RU). The study carried out allowed us to conclude that the level of development of Digital Platforms of Commodity Distribution Systems (hereinafter referred to as CPTS) is still in its infancy. A fully formed supra-country and effectively operating supra-state Platform has not been identified. Under the condition of deep economic and political integration of the participating countries, namely the countries of the EAEU, the Republic of Tajikistan (RT), and the Republic of Uzbekistan (RU), the project of the Digital Platform of the Agro-Industrial Commodity Distribution Systems can be developed and implemented, which will improve the efficiency of its functioning, the food security of the countries.

The problems of food self-sufficiency are global in the modern world. Quality food largely determines the health of the nation. In the context of global climate change, increasing food demand, depletion and scarcity of resources, pandemic, military conflicts, special attention should be paid to the aspects of sustainable economic growth. The article reflects approaches to the definition of the concept of "food independence" in the world, as well as its various components.

The goal is to study food issue, to study the indicators used to assess the global food security index (hereinafter referred to as GFSI).

Methods – set of statistical, theoretical and analytical methods was used.

Results – GFSI for 2022 is analyzed, Food Security Plan of the Republic of Kazakhstan for 2022-2024 and prospects for its development are considered.

Conclusions – the authors state that the republic is rising in the world ranking; this indicates the effective implementation of programs aimed to supply the country's citizens with affordable and high-quality products. Kazakhstan fully provides itself with such goods as flour, milk, meat, cereals, salt, sunflower oil. However, satisfaction of the needs of the population in canned food, sausage, fish and sugar has not yet reached the required level of domestic production. Despite the best government support measures, the share of processed goods is still low. Therefore, it is necessary to develop domestic agriculture and processing of agricultural products at a qualitatively new level. State support for agricultural producers should take into account regional aspects (natural and climatic conditions, territorial distribution of lands and level of their degradation). It is necessary to provide assistance through digitalization (installation and maintenance of appropriate systems; increase Internet coverage areas, etc.).

The goal is quantitative and qualitative assessment of the export potential, as well as designation of the main prospects for the development of grain economy in Kazakhstan.

Methods – bibliometric, economic-statistical, comparative, system analysis, logical.

Results – it is shown that global recession, rising gas and fuel prices have a negative impact on the increase in agricultural sector of the republic; bibliographic review of primary sources was carried out to determine organizational conditions for production and sale of grain to foreign markets, as well as the latest scientific achievements that contribute to the growth of grain exports; economic factors affecting export opportunities are analyzed; the level of self-sufficiency of grain products, the ratio of export and consumption of products of its processing are calculated; rating of indicators affecting food security and export activity was established, where the problems of depreciation of agricultural equipment and low domestic purchase prices for grains were highlighted; obstacles and shortcomings in   organization of infrastructure of the industry for grain cultivation, taking into account disruption and rise in cost of logistics supplies, lack of access to the sea, underdevelopment of reclamation facilities and irrigation canals, lack of grain wagons and general price volatility, were considered; preferential conditions for the supply of Kazakhstani grain crops are substantiated.

Conclusions – favorable prerequisites for the export potential of grain are summarized based on enhancement of state preventive measures, capital attraction, introduction of digitalization in agricultural sector, construction of new agro-industrial complexes, elevators and transport routes, creation of the necessary financial and material conditions for agricultural producers. To solve the problem of increasing the competitiveness of the country's grain subcomplex, it is necessary to provide quick transition of the industry to a new technological basis, which will be possible with effective public financial assistance.

The goal is to develop a model for assessing sustainable development of the region, depending on the state and changes in agricultural sector of Northern Kazakhstan. The article notes that one of the relevant problems of the agro-industrial complex is progressive transformations, in which this industry is fundamental. A brief study of the dynamics of the main averaged macroeconomic indicators for the northern regions of the republic over the past ten years is presented. Particular attention is paid to the need for modeling based on establishing an identity that reflects the influence of factors on the value of gross regional product (GRP) as the main indicator of economic growth.

Methods – the study is associated with the study of statistical data and subsequent establishment of a linear correlation. The following results have been obtained: respective conceptual and categorical apparatus has been supplemented, the use of which allows building econometric systems; shows the existing methods for determining criteria in relation to indicators characterizing sustainability and stability of economy; correlation-regression analysis of the progressive movement of the GRP and factorial parameters was performed; significance of multiple correlation coefficient and regression equation was checked;   analytical characteristics of multifactor relationships are considered and economic interpretation of the results is given.

Conclusions – implementation of the recommended measures will achieve this goal. The formulated and supplemented author's proposals will provide further effective solution of the problems of socio-economic management in practice. The specificity of the regional aspect of these issues lies in the fact that implementation of projects and actions takes place within the boundaries of the territories, which is a direct task of the public structures of the region, while it is important to ensure rational use of the existing natural resource potential, taking into account promising opportunities that are the basis of economic component.

The goal is to identify the relationship between the forecast parameters of the approved budget of the Republic of Kazakhstan for 2023-2025, which is formed on the basis of the data of the Forecast of socio-economic development of the country, with the volumes and directions of renewal of agricultural production to be financed.

Methods – comparison of calculated levels of dynamics according to the republican budget and information on the amount of allocated finance from budgetary funds intended for state programs.

Results – the forecast indicators of the three–year state budget were studied and assessment of the budget money provided to agro-industrial complex, in particular agricultural sector was conducted. The dynamic changes that take place in the process of generating income for the implementation of budgetary management and main types of tax revenues are determined, followed by their comparison with the amounts of cost part by functional groups. The continuity and social orientation of state budget expenditures are noted. The results of the study show that in the dynamics of the budget of the Republic of Kazakhstan for 2023-2025 there is a fairly close relationship between classification of costs and budget funds aimed at financing the development program for the AIC, including agricultural sector.

Conclusions – on the basis of a detailed comparison of the size, structure, trends in distribution of public resources and budget lending, it is substantiated that reduction in the size of budget allocations with simultaneous decrease in the amount of financing will lead not to the increase, but to the decrease in the gross output of agro-industrial production. Budget investments in agriculture are the integral part in modern conditions, with the help of which the financial stability of the country's agro-industrial complex is achieved.

The goal is to increase the competitiveness of domestic dairy products, which can be achieved through the use of advanced technologies and effective public support measures that stimulate the growth of labor productivity and ensure the country's food security.

Methods – the study was conducted on the basis of the use of monographic and abstract-logical methods.

Results – it is shown that the level of state regulation depends on each industry. The most common method of specialization in agricultural sector is subsidizing agricultural enterprises, aimed at reducing costs of low-profit farms, increasing the volume of food production. In Kazakhstan, one of the problematic areas of the agro-industrial complex that needs subsidies is production of milk and dairy products. The article discusses the current situation in this market segment of the republic, the degree of provision of the population with them, based on consumption rates per capita and the features of public assistance measures in the development of dairy cattle breeding. An analysis of target payments from the budget for the dairy subcomplex, dynamics over the past five years (2018-2022) is given. The provision of the population with dairy products depends on the current system of dairy processing enterprises and their workload with raw materials.

Conclusions – the article focuses on production of raw milk, hard cheese, milk powder, butter. The loading of dairy plants with raw materials must be increased to 80%. There is an urgent need to solve the problems of reducing import dependence. As part of these tasks, the State has significantly expanded support for farmers engaged in dairy farming, taking into account the strengthening of forage base, improving quality of fodder, rational land use, increasing the yield of fodder and fodder crops, improving the structure of sown areas, innovative and investment modernization, and providing highly qualified personnel.

The aim is to justify measures of state stimulation of innovative processes in beef cattle breeding in Kazakhstan.

Methods – monographic, financial and economic analysis, comparison, logical generalization.

Results – main factors hindering the processes of effective application of innovations in animal husbandry are considered: consequences of the global economic crisis caused by the pandemic, the impact of human activity on the environment, which led to the degradation of pastures and reduction of natural forage base. It was revealed that these problems led to an increase in feed prices when raising beef cattle. At the same time, inflation disrupts the stability of production cycles and sustainability of agri business. The need to expand the meat products market is justified by the main task of public policy in agriculture – ensuring food security and physiological norms for consumption of meat and its products. The article focuses on the study of the mechanism of subsidizing beef cattle. The analysis of the main support programs for the subjects of this industry was carried out.

Conclusions – degradation of pastures, lack of drinking points, high cost of animal feeding hinder the innovative activity of producers. Rational methods are proposed for restoring degraded pastures by drilling wells and installing tubular wells to extract groundwater. Calculations were made on the payback of investments received by farms, taking into account investment subsidies from the state. The authors state that the effective use of the available resources of beef cattle breeding, the gene pool of the most intensive breeds of domestic and world breeding, consistent public support for regional programs, and attraction of extra-budgetary funds will accelerate the development of cattle breeding farms in the republic.

The article contains analytical material that contributes to the planning of financing production of fertilizers and agricultural sector as a whole as important factor in ensuring the country's food security.

The aim is to show the problems of existing production capacities and consumption of mineral fertilizers, volume of exports and imports in the Republic of Kazakhstan and other states, as well as measures taken by the state to support this area.

Methods – statistical analysis, comparison, synthesis, logical conclusion.

Results – the obtained results confirm the need to increase production of fertilizers in the Southern region of Kazakhstan, which has significant potential and advantages. The world and regional aspects are highlighted, which should be considered and require further research. The authors note that the Netherlands with population of 17 million people, having a territory 2.5 times smaller than the south of the republic, exports goods for the amount of about 450-600 billion USD, of which more than 100 billion dollars are agricultural products, the volume export of which is 2.5 times higher than the export capabilities of the Republic of Kazakhstan. More than 15 thousand hectares of greenhouses are located in this state (for comparison, in Kazakhstan there are about 1.8 thousand hectares), supplying the population with vegetables all year round.

Conclusions – the article discussed the importance of public support for a wide range of products, distribution network, vehicles and the need to improve financial mechanisms for sustainable development of the chemical industry. Particular attention is drawn to the need for government intervention to increase investment aimed at modernizing technological areas, creating new types of complex fertilizers with improved consumer properties, expanding infrastructure and applying tax incentives. The ultimate goal is to increase the volume of fertilizers, characterized by high quality and competitive prices, and increase soil fertility.

The goal is to assess the dynamics of the volumes of state subsidies received by an agricultural enterprise and results of its production and financial activities.

Methods – based on the use of statistical, economic and comparative analysis, the sizes of subsidizing economic entities in crop industry are considered.

Results – indicators of grain production were studied, their cost price was analyzed in the context of elements and cost items, sales prices and financial condition, volume of subsidies is unstable over the years. It was revealed that the enterprise, receiving significant amounts of public support from year to year, does not have an adequate growth in crop production. The unilateral nature of public support is also noted, which is largely directed to crop producers. Changes in gross and net profits are determined, the value of which fluctuates significantly over the years, and decrease in production parameters leads to reduction in their size and reduces financial activity of entrepreneurs.

Conclusions – the improvement of support measures, this is, first of all, increase in its size, as well as debt cancellation on short-term loans or their deferment, and reducing interest rates on long-term loans. The proposed approaches are designed to create favorable conditions for introduction of advanced equipment and technologies into the farms, use of the most productive seed material, means of protection and fertilizers, increasing the level of environmental safety of agricultural production, as well as improving fertility and quality of soils occupied by grain, leguminous and fodder crops. To assess the effectiveness of allocated subsidies, it is necessary to determine the specific result of their spending as accurately as possible. Agricultural policy, anti-crisis measures ensure the sustainable development of domestic agro-industrial complex.

The aim is to study the structure and mechanism of functioning of flour market in Kazakhstan.

Methods – used official information of the Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan, analysis, synthesis, comparison grouping.

Results – general description is given and indicators of its producers at the world level are analyzed: leaders of production, structure, share of continents in exports, the largest importers of this most important wheat grain processing product are identified. On the basis of statistical data, development of flour-grinding industry of the republic over the past five years is shown according to such criteria as: the balance of supply and demand, main indicators of the living standard of the population, rational norms of food consumption per capita, structure of consumer spending, food price index. Unevenness and decrease in production volumes in dynamics are noted. Information about the factors that determine the value of cost of this product is presented.

Conclusions – based on the results of the study, the authors state a decrease in the scale of flour production and increase in prices for it, due to the negative impact of the Covid-19 coronovirus, special military operation of the Russian Federation in Ukraine on the economy of all countries of the world, including Kazakhstan. It is substantiated that sustainable increase in production of these products of great nutritional value can be ensured by expanding its range, monitoring baking properties using appropriate research methods and technologies, increasing the competitiveness of products and increasing its export potential – one of the most promising areas of foreign economic trade for Kazakhstani commodity producers. In particular export plays an important role in the development of agricultural economy of the state. Its condition is an important indicator of the quality of ongoing economic reforms and implementation of agri-food policy.

Aim – stimulating factors for expanding the activities of sugar beet complex based on the development of a model of tax preferences are considered.

Methods – generalizations, analysis and synthesis, comparison of the necessary set of preferential instruments.

Results – the problematic aspects of sugar production based on the Descartes square are shown, the need for a qualitative revision of the preferential tax line to stimulate economic entities in sugar industry is proved. A system of tax breaks is proposed, taxes are presented, causal relationships are worked out, and the degree of their influence is substantiated.

Conclusions incentives for enterprises based on the proposed mechanism for providing benefits in the taxation system will significantly affect the increase in their activity. A comprehensive plan for the development of sugar industry in the Republic of Kazakhstan for 2022-2026 and special tax regime together will achieve an increase in macroeconomic indicators of beet sugar production, increase the competitiveness of products, stabilize food security, activate the risk management system in the activities of business structures, increase budget revenues, will ultimately increase the intensification of agriculture in the republic as a whole. The authors note that the issue of expanding the scale of sugar industry due to high import dependence is relevant. Supplying the population of the country with sugar, mainly from domestic raw materials, is a state task that allows solving the problem of rational use of natural resources and supply of necessary components for food industry. The level of filling of local budgets depends on the stable operation of sugar factories, which makes it possible to maintain the infrastructure of settlements and maintain socia l stability in beet-growing regions. The qualitative side of beet cultivation in recent years has somewhat improved in terms of yield and planting density as a result of the use of modern equipment and technologies.

The goal is to determine the current state and development trends of agricultural enterprises in the Kyzylorda region of the Republic of Kazakhstan and their economic potential, directions for innovative development and increasing profitability of rice production.

Methods – systematic approach, comparisons, systematization, generalization of data.

Results – rice takes the third place in the menu of Kazakhstanis after bread and meat. Rice growing is an important component of ensuring the country's food security and has great export opportunities. The problems of the industry are shown, which reduce the volume of cultivation of this crop, limit exports, and do not contribute to improving the quality of products and expanding their market: low level of material and technical equipment; creation of cluster farms; lack of high-yielding zoned varieties; integration between the subjects of agro-industrial complex in the process of processing, storage, transportation.

Conclusions – the study allowed the authors to prioritize the expansion of crop rotation and the use of highly productive species; formation of investment funds from nonbudgetary and budgetary sources; the use of the leasing mechanism as a means of providing the necessary equipment at competitive prices; development of a system of agrotechnical measures, while it is recommended to improve the condition of inter-farm and on-farm main canals, drainage systems, in order to increase their efficiency. The increase in the range of rice products is the result of the interaction of organizational-production, natural-climatic and socio-economic factors. The special role of the introduction of resource-saving and innovative technologies is emphasized, which is impossible without public support for agricultural producers in reconstruction of rice irrigation systems, subsidizing seed production, updating mechanization, and buying fertilizers. The need to increase the size of subsidies is associated with a sharp increase in prices for fuels and lubricants and other inventory items for sowing and harvesting.

Aim – recommendations on the current methodology for applying statistical and econometric approaches in the study of variables characterizing the efficiency of production of various crops, in particular potatoes.

Methods – economic and statistical for the study of economic phenomena and processes, comparison and generalization, logical.

Results – it is noted that the potato, as one of the most common and necessary food for humans, occupies an important place in production activities of agricultural enterprises. Based on official statistics, its production in the Akmola region from 2001 to 2021 was analyzed. A number of stability coefficients have been calculated. The directions of changes in the areas of crops are considered with the help of regression analysis. Using the linear equation method, analytical alignment of a number of production indicators was made, since it is a more rational method for studying the dynamics of such indicators as sown areas, productivity and gross harvest.

Conclusions – it was revealed that in many regions of Kazakhstan there is an unstable cultivation of potatoes, which is influenced by various factors: low level of agricultural technology, losses during storage and logistics, insufficient volumes of fertilizer application. In the potato industry of the republic, it is necessary to develop and implement programs to support potato producers, look for foreign sales channels and stimulate an increase in potato exports, revive seed production focused on growing high-yielding, droughtadapted, resistant to diseases and pests of domestic varieties. For these purposes, potato farms require additional investments, the attraction of which will provide an opportunity to carry out a number of organizational changes, increase the level of their intensification, improve product quality and, ultimately, increase its competitiveness.

The goal is to develop competitive strategies for dairy industry enterprises that take into account changes taking place in the global and domestic markets.

Methods systemic and situational, questioning, economic analysis, as well as abstract-logical, expert assessments, statistical-economic, comparisons and generalizations.

Results the results of marketing research of the competitiveness of national producers of milk and dairy products is shown; comparative analysis of the activities of firms processing dairy raw materials was carried out. Specific measures have been outlined for the implementation of priority areas for production of dairy products in Kazakhstan. The results of SWOT-analysis and benchmarking allow a full-scale and fairly objective assessment of the company's competitive position in the industry.

Conclusions it was revealed that the process of formation of competitive environment and the use of key competencies of economic entity include a number of interrelated functions. The market niche for the manufacture of dairy products is characterized by a large number of relationships, while each of its participants has its own economic interests, contradictions between them can be resolved with the help of effective state regulation. It is necessary to improve the infrastructure support of dairy subcomplex, which is still underdeveloped today. It is important to develop the information segment on the basis of information-analytical, marketing and advertising centers; it is necessary to carry out the work to increase the competitiveness of domestic dairy products in the Kazakhstani and foreign markets by improving the quality, expanding the range, effective pricing policy and more active promotion of domestic brands. Attention should be paid to such priority areas as the selection of dairy cattle, increasing their productivity and biological value, the use of advanced methods for obtaining and primary processing of dairy raw materials, as well as effective control over its quality on dairy farms. The creation of enterprise competition strategies involves taking into account many factors: economic, technological, social, legal, the analysis of each of which helps the manager to have his own vision and understanding of the situation.

The goal is to summarize the results of the development of meat processing industry in Kazakhstan, to analyze market changes in domestic sausage market, including its total volume, the distribution of market share between producers by type of product, region, export and import, per capita consumption, consumer preferences, culture and profile of buyers.

Methods – for the analysis of primary and secondary information, desk and field methods of conducting marketing research were used, official statistics were studied, and a survey of industry specialists was conducted.

Results – the dynamics of sausage production in the Republic of Kazakhstan over the past five years was determined, the factors that contributed to its changes were identified. An analysis of the volumes of production of sausage products, meat processing, canning, the pace of development of the meat industry, the use of production capacities in the regions of the country is given. The structure of market, tastes of consumers, the level of competition, main trends, territorial location of manufacturers and sales directions are considered.

Conclusions – the consumption of sausages in Kazakhstan is more than 85.6 thousand tons, or 11 kg per capita per year. The largest number of manufactured and processed sausages is in the West Kazakhstan and East Kazakhstan regions. Over the past 5 years, in the republic as a whole, the increase was 1.9 times, which was facilitated by the growth in demand, the development of technologies, and small business. The authors note the absence of large producers, their fragmentation, as well as a number of problems associated with the shortage of raw materials, the irrational use of its secondary reserves, and the need to reduce losses. To increase the investment attractiveness of the meat processing industry, it is necessary to solve the economic problems of coordinating intersectoral relations related to attracting investment resources and their targeted

In Kazakhstan, at the state level, international and public organizations, business companies and agricultural producers plan production of organic products and their promotion in domestic market. However, from economic point of view, without taking into account its real capabilities, it is quite difficult to reduce risks and possible losses.

The goal is to calculate the potential volumes of Kazakhstani organic food products.

Methods – due to the fact that there are no statistics on the consumption of environmentally friendly products and the likelihood of using most methods, the study is based on its use by certain socio-demographic groups of citizens. The assessment of the capacity of domestic natural food market in this work consists of a chain of successive actions.

Results – taking into account the specifics of organic agriculture, consumers were identified, represented by the most affluent segments of the population and families with children, whose consumption level is close to the recommended scientifically based physiological norms. The assortment, price premium and consumer demand for organic products are also shown.

Conclusions – market segment was calculated for various categories of environmentally friendly goods and the total potential capacity of the agricultural market, which amounted to 211.5 billion tenge. The data obtained can be used in the future when building a trajectory for the development of the internal market structure, drawing up strategic plans by central and local executive bodies, agricultural producers and other participants in market relations. State financial support for enterprises switching to organic production can be carried out in such forms as concessional lending, public procurement system, provision of subsidies, partial reimbursement of costs.

The goal is to explore theoretical and practical aspects of the development of the agricultural land market.

Methods – general scientific, synthesis and theoretical generalization, system analysis, economic and statistical.

Results – the concept of "land relations" is defined, the need for state participation in management of land resources in market conditions is proved, the scientific works of economists in this area are studied. In order to assess the effectiveness of the activities of state institutions in the Pavlodar region, information is provided on the existing problems of land exploitation and protection, as well as in the activities of government bodies implementing the policy of regulation in the field of land use, which impede its effective implementation. The analysis of revenues to local budget from the use of the land fund was carried out. The ways of increasing the efficiency of state regulation of the rational use of land plots are proposed.

Conclusions – measures to improve the mechanism of state control assume the introduction of republican automated information technologies "Unified State Land Cadastre" (USLC) and "Regional Geographic Information Systems" (RGIS). In addition, land administration departments are being established to increase the control. The main goal of land policy is to improve the quality of life of the population; creation of conditions for the balanced development of the country and its regions; ensuring the implementation of social standards guaranteed by the state. Despite the broad theoretical development of this problem, the study of methodological basis for the formation of land relations remains uncertified and needs to be continued. For the development of land reforms, it is necessary to deepen the study of legal, economic, organizational and technical issues in the system of social relations. Aspects of land management, monitoring, formation of an effective land use system for the specific conditions of the Republic of Kazakhstan require careful justification.

The goal is to evaluate the results of the implementation of measures to organize agricultural cooperatives in the framework of the Pilot Project to increase the income of the population in rural areas of the Zhambyl region.

Methods – analytical, economics-statistical, monographic.

Results – on the basis of the analysis of the activities of existing and newly created agricultural entities of cooperative type, the existing problems at the stage of their formation and functioning, providing necessary equipment, machinery, equipment, working capital, the main reasons hindering their development were identified; the stages of formation of agricultural cooperatives, their impact on the development of AIC of the region, the expected results of the project were d etermined; explanatory work was carried out on the mechanism of intraeconomic relations in a cooperative, the correct preparation of constituent documents, taxation features, accounting and reporting; calculations of the estimated costs, economic efficiency of cooperation in animal husbandry, crop production, storage, primary processing and marketing of agricultural products, logistics of agricultural producers are presented. Scientifically substantiated optimal parameters of promising models of associations based on cooperative principles have been developed in accordance with their areas of activity.

Conclusions – the process of cooperation of small farms affects not only economic growth of the main branches of agriculture by reducing costs, increasing production of agricultural products, but also the development of infrastructure, ensuring stable sale of manufactured goods, as well as improving the living standard in the countryside by expanding areas application of labor, creating prerequisites for expanding the scale of rural entrepreneurship. A phased organization of a multilevel system of agricultural cooperatives is recommended, acting in conjunction with state (local) bodies, as well as their financial and public organizations.

The goal is to reveal main directions for increasing the efficiency of labor potential of rural areas of the Republic of Kazakhstan in the context of digitalization of the economy, to identify criteria and analyze factors of its growth.

Methods – comparative analysis and scientific abstraction, allowing to determine the importance of rural labor resources in production of public goods and increasing reproduction.

Results – there is no general indicator that determines the activity of the personnel and conditions for its formation. According to the authors, the prerequisites for this are ecological-geographical, socio-economic, technological development and digital transformation. The priority areas of demographic policy and mechanisms for increasing employment and profitability of rural workers are given. The structure of the agricultural labor market is considered: the level of innovative activity of enterprises in the context of regions; the number of farmers users of the Internet system in different countries.

Conclusions – information and communication systems in the economy have reduced the gap in the quality of education between rural and urban schools by more than 30%, and digital entrepreneurship also involves the creation of new enterprises characterized by: the use of digital technologies to improve business operations, the invention of digital business models, interacting with customers and stakeholders through digital platforms. Taking into account the real situation, it is necessary to find opportunities for optimizing the activities of the able-bodied part of the population of the Kazakhstani village, while it is important to analyze the economic and technological needs of economic entities in agricultural sector. Also, the authors focus on some practical problems that the researcher and manager face when assessing the labor potential of rural areas.

Purpose – to analyze the problems of retaining young professionals in the countryside, factors influencing the choice of work in rural areas and determining migration behavior; show the role of youth policy in rural areas; new approaches to youth employment.

Methods – theoretical basis of the study was the results of fundamental and applied developments of domestic and foreign scientists, leading experts on the problems of the activities of young personnel on the b asis of indicators of the dynamics of development of the young generation in the republic and its regions.

Results – the conditions affecting the adaptation of young specialists to the conditions of rural areas are considered, promising directions for their professional growth are identified, the need for self-determination and realization of creative abilities, creation of favorable economic, social and legal guarantees is proved. To date, the Republic of Kazakhstan has accumulated experience of its own development path in this area, which allows to talk about the Kazakhstani model of youth personnel policy in the countryside. An assessment of the effectiveness of implemented measures is given. Recommendations have been developed on introduction of effective means of supporting young workers, which can be used to create strategic, tactical, operational plans and programs aimed at increasing the production of the agricultural sector of Kazakhstan.

Conclusions – based on the experience of foreign countries, specific (targeted) work should be carried out with various categories of young people. It is necessary to improve the information base for assessing the effectively implemented youth policy and adjusting managerial decisions and activities at the regional level.