Global market for organic honey: trends, barriers and potential for the Republic of Kazakhstan

The global market for organic products demonstrates steady growth, which is reflected in the segment of eco-beekeeping that generates demand for natural honey with high value added. This process is accompanied by a strengthening of the role of certification, traceability of origin, and growing consumer interest in environmentally friendly products. In Kazakhstan, certified organic apiaries are beginning to emerge, which determines the relevance of the study and development prospects in the context of global trends.

The purpose is to present the current state and priority directions at the global level, identify dynamics and the structure of production and trade, as well as assess institutional and market prerequisites for the dissemination of beekeeping farms producing organic honey and the position of the republic within this system.

Methods — statistical methods, comparison and generalization to outline the scale of regional production activities and substantiate the shares of leading exporters and importers; PEST analysis to identify institutional and economic barriers; content analysis of regulatory documents and scientific publications to compare international standards and quality assurance practices.

Results - indicate high global consumer demand for natural honey and confirm the significant potential of the Republic of Kazakhstan in creating monofloral and terroir brands using digital technologies and origin marketing tools.

Conclusions — Kazakhstan possesses competitive advantages in agro-biological beekeeping, creating opportunities for the formation of high-margin national brands, integration into international value-added chains, and strengthening the export component of the industry. Despite strictly regulated requirements, this type of agribusiness justifies itself through longterm dynamics and high profitability.

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