MARKETING DEVELOPMENT IN AGRO-INDUSTRIAL COMPLEX

Marketing research as a subsystem of marketing and management information considers a set of objective prerequisites for making effective management decisions and reducing entrepreneurial risk in the context of agrimarketdevelopment. When building a marketing management system in agroindustrial complex, the methods of marketing activities that actively interact with market environment based on a study of market conditions have been highlighted. Marketing-management as a direction, connecting an enterprise, a consumer, markets using search data, market opportunities, evaluating marketing functionshas been presented. The study revealed that the effectiveness of interaction at the stage of order formation is determined by the clarity of formulation and relevance of marketing problem. The choice of the main directions and methods of research by the performer is the main factor of the efficiency of the exchange processes of marketing- management system in agro-industrial complex. Analysis of problems of agricultural economy and characteristics of the interaction between consumers and producers of goods conditions the need of a rapid response of the organizational and economic mechanism of marketing management to the conditions of agro-industrial production. In the process of formulating marketing problem, the enterprise of agro-industrial complex must find a connection between market needs and its own production and sales opportunities, determine the need of potential consumers, whose satisfaction will ensure the socio-economic effect of the enterprise.

агропромышленный комплекс, сельскохозяйственные предприятия, маркетинг, товар, рынок, конкурентоспособность, реализация продукции, потенциальные по- требители, агроөнеркәсіптік кешен, ауыл шаруашылығы кәсіпорындары, маркетинг, тауар, нарық, бәсекеге қабілеттілік, өнімдерді өткізу, әлеуетті тұтынушылар, agro-industrial complex, agricultural enterprises, marketing, product, market, competitiveness, product sales, potential consumers

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