SOCIAL AND ECONOMIC DEVELOPMENT OF THE VILLAGE BASED ON THE EXAMPLE OF ZHALAGASH DISTRICT OF KYZYLORDA REGION OF KAZAKHSTAN

The main directions and factors contributing to the development of rural areas as a priority area of socio-economic policy of the country are considered. The authors note that the lack of a differentiated approach to solving these issues often leads to the irrational distribution of productive forces and the underdevelopment of social infrastructure. The countryside as an object of study requires a comprehensive assessment, taking into account both the territorial aspect and the totality of social relations, including economic, social, cultural, demographic, environmental and other indicators. The problems restraining the growth of the rural population are shown. Based on marketing research, economic and social transformations in the rural areas of Zhalagash district of Kyzylorda region are analyzed. A survey of residents made it possible to conduct a SWOT analysis, one of the most common methods that assess the complex internal and external factors, as well as the state of the production and engineering infrastructure of the village Akkum. The level and quality of life in rural agglomerations are important indicators of a stable economy of the republic, the revitalization of its social and spiritual life. The use of production, demographic, labor, spatial and communication potential of rural areas meets the strategic interests of the socio-economic development of the regions. The authors believe that in connection with this, there is needed to develop mechanisms for regulating the activities of social and engineering facilities, accelerate their qualitative changes, and increase the level of accessibility of social services. The directions of increasing the volume of agricultural raw materials production, expanding entrepreneurial activity, improving social infrastructure, forms of management, develop the human resources of villages from qualified specialists, and increasing the quality of life of rural residents are presented. The ways of solving the problems of villages of Kyzylorda region, contributing to the improvement of the economic and social situation in rural areas in the future, are outlined.

әлеуметтік-экономикалық даму, ауылдық жер, SWOT-талдау, ауыл халқы, тұрмыс деңгейі, шағын, орта бизнес, әлеуметтік инфрақұрылым, социально-экономическое развитие, сельская местность, SWOT-анализ, сельское население, уровень жизни, малый, средний бизнес, социальная инфраструктура, socio-economic development, rural area, SWOT analysis, rural population, standard of living, small, medium business, social infrastructure

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