Green economy is one of the most important aspects of the country's sustainable economic development. The transition to "green" economy will allow Kazakhstan to achieve the set goal of becoming one of the thirty most developed countries in the world. The authors analyzed the Concept of "green" economy, one of its priority directions is the development of organic farming, which is currently a modern global trend. The size of the land areas allocated for the cultivation of organic products in the republic and regions of the world for a number of years is shown and comparative analysis is conducted. The number of Kazakhstani producers of environmentally friendly products and also in other countries of the world is presented. It was revealed that the leading States in this area are the USA, Germany, France and Canada. The organic market there has a pronounced export character. In countries where the organic sector is developed, the farms are members of environmental unions, and undergo certification and food labeling. Certification is not limited to quality control of goods and includes monitoring of land and the entire production process. Kazakhstan is creating a system of integrity and traceability of products of organic origin, contributing to the improvement of ecological balance, conservation of natural resources, maintenance of biodiversity, formation of a national brand with an emphasis on environmental friendliness, taking into account the increase in exports of domestic food products to other countries.