agroprobПроблемы агрорынкаProblems of AgriMarket1817-728X2708-9991Казахский научно-исследовательский институт экономики агропромышленного комплекса и развития села10.46666/2025-3.2708-9991.05agroprob-2298Research ArticleАграрная политика: механизм реализацииAgricultural policy: mechanism of implementationАгротуризм в Республике Казахстан и Турции: потенциальные резервыAgritourism in the Republic of Kazakhstan and Turkey: potential reserveshttps://orcid.org/0000-0002-5749-4289ТлеубаеваА. Т.TleubayevaA.

Тлеубаева Айтолкын Тлеубайкызы – основной автор; Ph.D; и.о. доцента кафедры «Туризм»,

010008 ул. К. Сатпаева, 2, г. Астана

Tleubayeva Aitolkyn – the main author; Ph.D; acting Associate Professor of the Department of Tourism,

010008 K. Satpayev str., 2, Astana

aitolkyn.t@mail.ruhttps://orcid.org/0009-0007-8554-2712ЮзбашиоглуН.YuzbasiogluN.

Юзбашиоглу Недим - Ph.D; профессор факультета «Туризм»,

07070 ул. Пынарбаши, 1, бульвар Думлупынар, г.Анталия

Yuzbasioglu Nedim - Ph.D; Professor of the Faculty of Tourism,

07070 Pynarbashy str., 1, Dumlupınar Boulevard, Antalya

Nedimy@akdeniz.edu.trЕвразийский национальный университет им. Л.Н. ГумилеваКазахстанL.N. Gumilyov Eurasian National UniversityKazakhstanУниверситет АкденизТурцияAkdeniz UniversityTurkey202506102025036070Copyright © Тлеубаева А.Т., Юзбашиоглу Н., 20252025Тлеубаева А.Т., Юзбашиоглу Н.Tleubayeva A., Yuzbasioglu N.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.jpra-kazniiapk.kz/jour/article/view/2298

Цель – проведено комплексное исследование сельского туризма в Казахстане и Турции с акцентом на выявление точек институционального сближения и различий, определение механизмов повышения эффективности.

Методы - сравнительного и корреляционного анализа официальных статистических данных за последние годы для изучения динамики развития туристского сектора двух стран. Проанализированы национальные стратегии, программы и нормативные акты этих государств для сопоставления инструментов государственной поддержки, системы регулирования и внедрения инноваций. Качественный компонент обеспечен за счет интервью с отраслевыми экспертами (по 10 из каждой страны), что позволило получить экспертные оценки по вопросам цифровизации, интеграции этнокультурных и экологических ценностей, а также обозначить основные драйверы и барьеры расширения масштаба туристской отрасли.

Результаты - показаны особенности современного состояния, темпов роста и структуры туризма в сельской местности Республики Казахстан и Турции. Установлено, что Турция отличается развитой системой государственной поддержки, высоким уровнем цифровизации услуг и широкой диверсификацией туристских продуктов, включая поддерживаемые государством нишевые направления (апитуризм, гастротуризм). В Казахстане наблюдается фрагментарность политики и ограниченное внедрение цифровых платформ, однако отмечается положительные изменения в распространении этнокультурных и экологических форм туризма. Представлены закономерности интеграции местных традиций в туристскую деятельность и указаны ключевые факторы устойчивости туристской сферы.

Выводы - доказано, что процесс реализации стратегических целей и задач агротуризма возможен при действенной государственной поддержке, активной цифровой трансформации, интеграции локальных преимуществ и инновационных предложений. Разработаны рекомендации по совершенствованию национальных стратегий с учетом современных международных тенденций и передового опыта, перспективных инноваций в сельском предпринимательстве.

The purpose - a comprehensive study of rural tourism in Kazakhstan and Turkey was carried out, with an emphasis on identifying points and differences of institutional convergence, identifying mechanisms for improving efficiency.

Methods - comparative and correlation analysis of official statistical data of recent years to study the dynamics of the development of the tourism sector of the two countries. National strategies, programs and regulatory acts of these states are analyzed to compare the means of state support, systems of regulation and implementation of innovations. The quality component was provided through interviews with industry experts (10 from each country), which made it possible to obtain expert assessments on digitalization, integration of ethno-cultural and environmental values, as well as identify the main drivers and barriers to expanding the scale of the tourism industry.

Results - features of the current state, growth rates and structure of tourism in rural areas of the Republic of Kazakhstan and Turkey are shown. It was found that Turkey is distinguished by a developed system of state support, a high level of digitalization of services and widespread diversification of tourist products, including state-supported niche destinations (apitourism, gastrotourism). In Kazakhstan, there is a fragmentation of policies and limited introduction of digital platforms, but there are positive changes in the distribution of ethno-cultural and environmental forms of Tourism. The patterns of integration of local traditions into tourism activities are presented and the main factors of sustainability of the tourism industry are indicated.

Conclusions - it is proved that the process of implementing the strategic goals and objectives of agritourism is possible through effective state support, active digital transformation, integration of local preferences and innovative proposals. Recommendations were developed to improve national strategies, taking into account modern international trends and best practices, promising innovations in rural entrepreneurship.

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The authors declare that there are no conflicts of interest present.