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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">agroprob</journal-id><journal-title-group><journal-title xml:lang="ru">Проблемы агрорынка</journal-title><trans-title-group xml:lang="en"><trans-title>Problems of AgriMarket</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1817-728X</issn><issn pub-type="epub">2708-9991</issn><publisher><publisher-name>Казахский научно-исследовательский институт экономики агропромышленного комплекса и развития села</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.46666/2023-4.2708-9991.07</article-id><article-id custom-type="elpub" pub-id-type="custom">agroprob-1674</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Экономический механизм хозяйствования</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>The economic mechanism of management</subject></subj-group></article-categories><title-group><article-title>Предпринимательская деятельность в сельской местности: возможности стимулирования</article-title><trans-title-group xml:lang="en"><trans-title>Entrepreneurial activity in rural areas: opportunities for stimulation</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1005-3769</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шохан</surname><given-names>Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Shokhan</surname><given-names>R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Шохан Роза; кандидат экономических наук, ассоциированный профессор; доцент кафедры «Туризма»</p><p>010008 ул. Сатпаева 2, г. Астана</p></bio><bio xml:lang="en"><p>Shokhan Roza; Candidate of Economic Sciences, Associate Professor; Associate Professor of the Department of Tourism</p><p>010008 Satpayev str., 2, Astana</p></bio><email xlink:type="simple">roza-shokan@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-2018-521X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Каменова</surname><given-names>М.</given-names></name><name name-style="western" xml:lang="en"><surname>Kamenova</surname><given-names>M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Каменова Мазкен; доктор экономических наук, профессор; профессор кафедры «Дизайн, сервис и туризм»</p><p>010000 ул. Дукенулы, 29 г. Астана</p></bio><bio xml:lang="en"><p>Kamenova Mazken; Doctor of Economic Sciences, Professor; Professor of the Department of Design, Service and Tourism</p><p>010000 Dukenuly str., 29, Astana</p></bio><email xlink:type="simple">mazken_kamenova@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Аймурзина</surname><given-names>Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Aimurzina</surname><given-names>B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Аймурзина Баглан; доктор экономических наук, профессор; профессор высшей  школы экономики</p><p>010000 пр. Кабанбай батыра, 8, г. Астана</p></bio><bio xml:lang="en"><p>Aimurzina Baglan; Doctor of Economic Sciences, Professor; Professor Higher School of Economics</p><p>010000 Kabanbay batyr Ave., 8, Astana</p></bio><email xlink:type="simple">aimurzina@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Евразийский национальный университет им. Л.Н. Гумилева<country>Казахстан</country></aff><aff xml:lang="en">.N. Gumilyov Eurasian National University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Университет "Туран-Астана"<country>Казахстан</country></aff><aff xml:lang="en">«Turan-Astana» University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru">Международный университет Астана<country>Казахстан</country></aff><aff xml:lang="en">Astana International University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>25</day><month>12</month><year>2023</year></pub-date><volume>0</volume><issue>4</issue><fpage>75</fpage><lpage>83</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Шохан Р., Каменова М., Аймурзина Б., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Шохан Р., Каменова М., Аймурзина Б.</copyright-holder><copyright-holder xml:lang="en">Shokhan R., Kamenova M., Aimurzina B.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.jpra-kazniiapk.kz/jour/article/view/1674">https://www.jpra-kazniiapk.kz/jour/article/view/1674</self-uri><abstract><p>Предпринимательская деятельность в сельских населенных пунктах – основа устойчивого развития сельских территорий. Поддержка сельскохозяйственных товаропроизводителей и обеспечение продовольственной безопасности, важность формирования единого комплекса производства и переработки сельскохозяйственной продукции и диверсификации экономики села определяют актуальность выбранной темы.</p><p>Цель – показать потенциалы сельского предпринимательства как механизма стабильности сельских районов республики.                 </p><p>Методы – научного обобщения, классификации, системного и сравнительного анализа, абстрактно-логический.</p><p>Результаты – в качестве ключевых эффектов отмечены следующие. Организация предпринимательства в сельской местности имеет ряд преимуществ: повышение уровня занятости за счет создания новых рабочих мест, увеличение окупаемости затрат, рост рентабельности агробизнеса, быстрое реагирование на спрос в соответствии с конъюнктурой рынка и изменениями рыночного поведения потребителей. В селах имеется возможность открыть объекты малых хозяйствующих субъектов по выращиванию сельхозкультур для перерабатывающего комплекса, в сферах агро-, эко-, этно–туризма, секторах ремесленных профессий оказания услуг. В Концепции развития сельских территорий Республики Казахстан на 20232027 годы особое внимание уделено вопросам предпринимательской инициативы сельских жителей. Проведен анализ производственных показателей крестьянских (фермерских) хозяйств, юридических лиц, индивидуальных предпринимателей, занятых в сельском хозяйстве. Подводя итог исследования, авторы делают вывод, что малое предпринимательство на селе будет способствовать преодолению проблем рынка труда, сохранению сельского образа жизни, культуры, социальному и экологическому контролю территории, технологической и институциональной модернизации на базе комплексной, сбалансированной и целенаправленной реализации интересов сельского населения и государства.</p></abstract><trans-abstract xml:lang="en"><p>Entrepreneurial activity in rural settlements is the basis for sustainable development of rural areas. Supporting agricultural producers and ensuring food security, the importance of forming a unified complex for production and processing of agricultural products and diversifying the rural economy determine the relevance of the chosen topic.</p><p>The goal is to show the potential of rural entrepreneurship as a mechanism for the stability of rural areas of the republic.</p><p>Methods – scientific generalization, classification, systemic and comparative analysis, abstract-logical.</p><p>Results – the following were noted as key effects. Organizing a business in rural areas has a number of advantages: increasing the level of employment by creating new jobs, increasing cost recovery, increasing the profitability of agribusiness, quickly responding to demand in accordance with market conditions and changes in market behavior of consumers. In villages, there is an opportunity to open facilities of small economic entities for growing crops for the processing complex, in the fields of agro-, eco-, ethno–tourism, and the sectors of craft professions and service provision. In the Concept for the Development of Rural Territories of the Republic of Kazakhstan for 2023-2027, special attention is paid to the issues of entrepreneurial initiative of rural residents. An analysis of production indicators of peasant (private) farms, legal entities, and individual entrepreneurs engaged in agriculture was carried out.</p><p>Summarizing the study, the authors conclude that small business in rural areas will help overcome labor market problems, preserve the rural way of life, culture, social and environmental control of the territory, technological and institutional modernization based on a comprehensive, balanced and targeted implementation of the interests of the rural population and the state. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>сельская местность</kwd><kwd>предпринимательская деятельность</kwd><kwd>производство</kwd><kwd>переработка сельхозпродукции</kwd><kwd>рентабельность</kwd><kwd>диверсификация экономики</kwd><kwd>уровень занятости</kwd><kwd>доходность</kwd><kwd>продовольственная безопасность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>rural area</kwd><kwd>entrepreneurial activity</kwd><kwd>production</kwd><kwd>processing of agricultural products</kwd><kwd>profitability</kwd><kwd>economic diversification</kwd><kwd>employment level</kwd><kwd>profitability</kwd><kwd>food security</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Лапуста, М.Г. 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