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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">agroprob</journal-id><journal-title-group><journal-title xml:lang="ru">Проблемы агрорынка</journal-title><trans-title-group xml:lang="en"><trans-title>Problems of AgriMarket</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1817-728X</issn><issn pub-type="epub">2708-9991</issn><publisher><publisher-name>Казахский научно-исследовательский институт экономики агропромышленного комплекса и развития села</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.46666/2023-4.2708-9991.11</article-id><article-id custom-type="elpub" pub-id-type="custom">agroprob-1648</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Рынок продовольственной продукции</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>Food products market</subject></subj-group></article-categories><title-group><article-title>Рисоводческая отрасль Кызылординской области Казахстана:  пути повышения конкурентоспособности</article-title><trans-title-group xml:lang="en"><trans-title>Rice growing industry of the Kyzylorda region of Kazakhstan:  ways to increase competitiveness</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7057-0461</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тлесова</surname><given-names>Э. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Tlessova</surname><given-names>E. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Тлесова Эльвира Булатовна; кандидат экономических наук, ассоциированный профессор; исполняющий обязанности профессора кафедры «Экономика и предпринимательство»</p><p>010006 ул. Сатпаева, 2, г. Астана</p></bio><bio xml:lang="en"><p>Tlessova Elvira Bulatovna; Candidate of Economic Sciences, Associate Professor; Associate Professor of the Department of Economics and Entrepreneurship</p><p>010006 Satpaev str., 2, Astana</p></bio><email xlink:type="simple">t.ilvira@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8109-2896</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Исаева</surname><given-names>Б. К.</given-names></name><name name-style="western" xml:lang="en"><surname>Issayeva</surname><given-names>B. K.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Исаева Бибигуль Кунтугановна; Ph.D; доцент кафедры «Экономика и предпринимательство»</p><p>010006 ул. Сатпаева, 2, г. Астана</p></bio><bio xml:lang="en"><p>Issayeva Bibigul Kuntuganovna<ext-link xlink:href="https://www.scopus.com/inward/authorDetails.uri?authorID=56328007900&amp;partnerID=5ESL7QZV&amp;md5=618f2039e3816d87221260b9709b93c5" ext-link-type="uri">;</ext-link> Ph.D; Associate Professor of the Department of Economics and Entrepreneurship</p><p>010006 Satpaev str., 2, Astana</p></bio><email xlink:type="simple">b.isayeva_78@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1286-3220</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Асилов</surname><given-names>Б. У.</given-names></name><name name-style="western" xml:lang="en"><surname>Assilov</surname><given-names>B. O.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Асилов Бахыт Умирзакович; кандидат экономических наук; и.о. ассоциированный профессор кафедры «Менеджмент и маркетинг»</p><p>010011 пр. Женис, 62, г.Астана</p></bio><bio xml:lang="en"><p>Assilov Bakhyt Omirzakovich; Candidate of Economic Sciences; Acting Associate Professor of the Department of Management and Marketing</p><p>010011  Zhenis Ave., 62, Astana</p></bio><email xlink:type="simple">Asilov-67@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Евразийский национальный университет имени Л.Н. Гумилева<country>Казахстан</country></aff><aff xml:lang="en">L.N. Gumilyov Eurasian National University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Казахский агротехнический исследовательский университет им. С. Сейфуллина<country>Казахстан</country></aff><aff xml:lang="en">S.Seifullin Kazakh Agrotechnical Research University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>25</day><month>12</month><year>2023</year></pub-date><volume>0</volume><issue>4</issue><fpage>112</fpage><lpage>122</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Тлесова Э.Б., Исаева Б.К., Асилов Б.У., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Тлесова Э.Б., Исаева Б.К., Асилов Б.У.</copyright-holder><copyright-holder xml:lang="en">Tlessova E.B., Issayeva B.K., Assilov B.O.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.jpra-kazniiapk.kz/jour/article/view/1648">https://www.jpra-kazniiapk.kz/jour/article/view/1648</self-uri><abstract><p>Цель – анализ современного состояния рисоводческой отрасли Кызылординской области и разработка рекомендаций по дальнейшему ее развитию.</p><p>Методы – в ходе исследования использованы системный подход к отбору данных, количественный и качественный способы, методы сравнения и обобщения, логический, статистический, корреляционно-регрессионного анализа.</p><p>Результаты – авторами показана значимость развития рисоводства в данном регионе, представлена динамика производства и реализации риса, дана оценка эффективности рисоводческих хозяйств области. Установлено, что в последние годы сокращается производство этой культуры, соответственно снижаются показатели эффективности функционирования рисового комплекса. В связи с тем, что сектор рисосеяния характеризуется конкурентными преимуществами, в статье проанализирован уровень деятельности трех конкурирующих компаний – лидеров в данном рыночном сегменте Казахстана. Выявлены сильные и слабые стороны, а также определены возможности и угрозы рисоводческой отрасли.</p><p>Выводы – доказана значимость рисоводства для обеспечения продовольственной безопасности, социальной стабильности и в целом экономического роста в стране. Первоочередным является осуществление комплекса мер по оптимизации посевных площадей, применению современных технологий и техники, внедрению инноваций, позволяющих повысить валовый сбор и урожайность рисовых севооборотов. Такая традиционная сфера деятельности является перспективной и обладает экспортным потенциалом. Отмечается необходимость повышения спроса на продукцию, создания системы продвижения ее на рынок с целью увеличения экспорта, господдержки в реконструкции рисовых оросительных систем, субсидирования семеноводства, обновления средств механизации, нормативно-методического обеспечения, подготовки кадров.</p></abstract><trans-abstract xml:lang="en"><p>The goal is to analyze the current state of the rice growing industry in the Kyzylorda region and develop recommendations for its further development.</p><p>Methods – during the study, a systematic approach to data selection, quantitative and qualitative methods, methods of comparison and generalization, logical, statistical, correlation and regression analysis were used.</p><p>Results - the authors show the importance of the development of rice farming in this region, present the dynamics of rice production and sales, and assess the effectiveness of rice farming in the region. It has been established that in recent years the production of this crop has been declining, and the performance indicators of the rice complex are correspondingly decreasing. Due to the fact that the rice growing sector is characterized by competitive advantages, the article analyzes the level of activity of three competing companies - leaders in this market segment of Kazakhstan. The strengths and weaknesses are identified, as well as the opportunities and threats of the rice growing industry.</p><p>Conclusions - the importance of rice growing for ensuring food security, social stability and overall economic growth in the country has been proven. The priority is to implement a set of measures to optimize sown areas, use modern technologies and equipment, and introduce innovations to increase the gross yield and yield of rice crop rotations. This traditional field of activity is promising and has export potential. There is a need to increase demand for products, create a system for promoting them to the market in order to increase exports, state support in the reconstruction of rice irrigation systems, subsidizing seed production, updating mechanization equipment, regulatory and methodological support, and personnel training. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>сельское хозяйство</kwd><kwd>рисоводческие агроформирования</kwd><kwd>производство риса</kwd><kwd>эффективность рисоводства</kwd><kwd>урожайность риса</kwd><kwd>рентабельность перспективы рисовой отрасли</kwd><kwd>конкурентоспособность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>agriculture</kwd><kwd>rice agricultural formations</kwd><kwd>rice production</kwd><kwd>efficiency of rice farming</kwd><kwd>rice yield</kwd><kwd>profitability prospects for the rice industry</kwd><kwd>competitiveness</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Yadev, S. 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