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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">agroprob</journal-id><journal-title-group><journal-title xml:lang="ru">Проблемы агрорынка</journal-title><trans-title-group xml:lang="en"><trans-title>Problems of AgriMarket</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1817-728X</issn><issn pub-type="epub">2708-9991</issn><publisher><publisher-name>Казахский научно-исследовательский институт экономики агропромышленного комплекса и развития села</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">agroprob-121</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Экономический механизм хозяйствования</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>The economic mechanism of management</subject></subj-group></article-categories><title-group><article-title></article-title><trans-title-group xml:lang="en"><trans-title>FINANCIAL LITERACY IN RURAL REGIONS OF KAZAKHSTAN: CHARACTERISTICS AND FACTORS</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="western" xml:lang="en"><surname>Gaisina</surname><given-names>SHOLPAN</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="western" xml:lang="en"><surname>Fuchs</surname><given-names>CLEMENS</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="en">University of Applied Science, Stralsund, Germany<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="en">University of Applied Science, Neubrandenburg, Germany<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>18</day><month>02</month><year>2021</year></pub-date><volume>0</volume><issue>2</issue><fpage>98</fpage><lpage>109</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Gaisina S., Fuchs C., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Gaisina S., Fuchs C.</copyright-holder><copyright-holder xml:lang="en">Gaisina S., Fuchs C.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.jpra-kazniiapk.kz/jour/article/view/121">https://www.jpra-kazniiapk.kz/jour/article/view/121</self-uri><abstract><p>Большинство литературных источников по финансовой грамотности отражают развитие экономики развитых стран и незначительное количество исследований фокусируется на развивающихся и транзитных экономиках. Следуя опыту государств с развитой экономикой, в развивающихся странах стали уделять больше внимания этим проблемам, которые для сельской местности Казахстана являются важной составляющей экономического роста республики. Однако существующие программы нацелены в основном на городское население и зачастую охватывают лишь небольшую часть сельских жителей. Опрос проводился весной 2014 г. в четырех сельских районах Павлодарской области. В основу анализа и последующих разработок была положена информация о 405 респондентах. Анкетирование жителей сельской местности касалось вопросов процентной ставки, понимания процесса инфляции, сущности ипотеки, а также финансовых услуг.</p></abstract><trans-abstract xml:lang="en"><p>Most literary sources on financial literacy reflect the economic development of the developed countries and a small number of studies focuses on developing and transit economies. Following the experience of the countries with advanced economies, developing countries began to pay more attention to these problems, which for the rural areas of Kazakhstan are an important component of economic growth of the republic. However, the existing programs focus mainly on the urban population and often cover only a small part of the rural population. The survey was conducted in the spring of 2014 in four rural areas of the Pavlodar region. The analysis and subsequent developments were based on information taken from 405 respondents. Survey of rural residents concerned the issues of interest rate, understanding of the inflation process, the essence of the mortgage, and financial services.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>rural residents</kwd><kwd>financial literacy</kwd><kwd>financial services</kwd><kwd>banks</kwd><kwd>transit economy</kwd><kwd>questionnaires</kwd><kwd>respondents</kwd><kwd>ауыл тұрғындары</kwd><kwd>қаржылық сауаттылық</kwd><kwd>қаржы қызметтері</kwd><kwd>банктер</kwd><kwd>транзиттік экономика</kwd><kwd>сауалнамалар</kwd><kwd>респонденттер</kwd><kwd>финансовая грамотность</kwd><kwd>финансовые услуги</kwd><kwd>банки</kwd><kwd>транзитная экономика</kwd><kwd>анкетирование</kwd><kwd>респонденты</kwd><kwd>сельские жители</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Berry, Ch. (2004) To bank or not to bank? A survey of lowincome households. 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