agroprobПроблемы агрорынкаProblems of AgriMarket1817-728X2708-9991Казахский научно-исследовательский институт экономики агропромышленного комплекса и развития селаagroprob-1184Research ArticleСтатьиBRAND MANAGEMENT FOR CUSTOMERS BASED BUSINESSChakyrM. .noemail@neicon.ruAhmet Yesevi University, KazakhstanKazakhstan201514032023012325Copyright © Chakyr M..., 20232023Chakyr M...Chakyr M...Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.jpra-kazniiapk.kz/jour/article/view/1184

The mark (brand) reflects the quality of the firm's products. Brand - is the perception of consumers in relation to the company. Therefore, firms tend to create strong brands, develop strategies to increase their shares. It is important to note that in global competition one of the most important aspects of modern marketing is to create a strong brand.

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The authors declare that there are no conflicts of interest present.